Yo Gotti has built an empire with his Collective Music Group. While generating an underground buzz, it wasn’t until the mid-2010s that Gotti and the label infiltrated Hip Hop’s mainstream audience.

The Memphis native revealed in a cover story with Billboard that a pivotal phone call with 50 Cent changed the course of CMG forever.

The label was formerly known as Cocaine Muzik Group and 50 advised Gotti that industry executives would have a tough time wrapping their arms around a name like that, which sparked the change to what we know as the Collective Music Group.

“I was having a [phone] conversation with 50 Cent, and he was like, ‘Yo, you’re winning, but you can’t be Cocaine Muzik Group — that’s too harsh. They’re going to be scared of that,’” Gotti said. “[I] thought about it like, ‘Damn, he’s right. What else does CMG mean?’ He put it in my head to start thinking in that direction.”

 

View this post on Instagram

 

A post shared by Yo Gotti (@yogotti)

50 Cent and Yo Gotti have collaborated in the past on tracks such as 2014’s “Don’t Worry ‘Bout It” off the Queens icon’s Animal Ambition project.

Moneybagg Yo & Kodak Black Narrate Their Come-Up In 'Rocky Road' Video

With a roster cultivating talented rhymers like Moneybagg Yo, 42 Dugg, Blac Youngsta, EST Gee and Sacramento’s Mozzy, CMG boasts a résumé that has 50 Billboard Hot 100 entries and 12 projects cracking the Billboard 200’s Top 10.