Yo Gotti has built an empire with his Collective Music Group. While generating an underground buzz, it wasn’t until the mid-2010s that Gotti and the label infiltrated Hip Hop’s mainstream audience.
The Memphis native revealed in a cover story with Billboardthat a pivotal phone call with 50 Cent changed the course of CMG forever.
The label was formerly known as Cocaine Muzik Group and 50 advised Gotti that industry executives would have a tough time wrapping their arms around a name like that, which sparked the change to what we know as the Collective Music Group.
“I was having a [phone] conversation with 50 Cent, and he was like, ‘Yo, you’re winning, but you can’t be Cocaine Muzik Group — that’s too harsh. They’re going to be scared of that,’” Gotti said. “[I] thought about it like, ‘Damn, he’s right. What else does CMG mean?’ He put it in my head to start thinking in that direction.”
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50 Cent and Yo Gotti have collaborated in the past on tracks such as 2014’s “Don’t Worry ‘Bout It” off the Queens icon’s Animal Ambition project.
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With a roster cultivating talented rhymers like Moneybagg Yo, 42 Dugg, Blac Youngsta, EST Gee and Sacramento’s Mozzy, CMG boasts a résumé that has 50 Billboard Hot 100 entries and 12 projects cracking the Billboard 200’s Top 10.
