Yo Gotti has built an empire with his Collective Music Group. While generating an underground buzz, it wasnât until the mid-2010s that Gotti and the label infiltrated Hip Hopâs mainstream audience.
The Memphis native revealed in a cover story with Billboardthat a pivotal phone call with 50 Cent changed the course of CMG forever.
The label was formerly known as Cocaine Muzik Group and 50 advised Gotti that industry executives would have a tough time wrapping their arms around a name like that, which sparked the change to what we know as the Collective Music Group.
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âI was having a [phone] conversation with 50 Cent, and he was like, âYo, youâre winning, but you canât be Cocaine Muzik Group â thatâs too harsh. Theyâre going to be scared of that,ââ Gotti said. â[I] thought about it like, âDamn, heâs right. What else does CMG mean?â He put it in my head to start thinking in that direction.â
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50 Cent and Yo Gotti have collaborated in the past on tracks such as 2014âs âDonât Worry âBout Itâ off the Queens iconâs Animal Ambition project.
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With a roster cultivating talented rhymers like Moneybagg Yo, 42 Dugg, Blac Youngsta, EST Gee and Sacramentoâs Mozzy, CMG boasts a rĂ©sumĂ© that has 50 Billboard Hot 100 entries and 12 projects cracking the Billboard 200âs Top 10.
