Nobody in Hip Hop has been more “anti-industry” than Russ. The New Jersey native has managed to navigate music without signing a disastrous deal with a major record label (he did partner with Columbia Records in 2016).
With all of the knowledge he’s acquired along his lucrative independent journey, Russ is looking to pass that on to the next generation of artists with the launch of his DIEMON label alongside his best friend, Bugus.
“Everyone owns their masters; everyone owns their publishing,” he told Variety of the artist-friendly label. “We don’t eat on your merch or your tours, and everything’s a profit split deal. We’re not looking to invest in an artist just to change their music. If we like an artist enough to sign them, it’s because we like what they’re doing.
“It’s just a super artist-friendly situation, where we’re here to provide resources and mentorship to artists that we believe in.”
Russ Names Nipsey Hussle & Kanye West Among His Top 5 Rappers
Russ wants potential signees to understand that they’re “not suits with no rhythm” and understand the full landscape of how the industry/record label contract works. For his first move, Russ announced he’s signed a California native named LaRussell who he originally discovered through TikTok.
“You’re just supposed to provide resources, not tell people what to make, what to wear,” Russ explained to Rolling Stone. “Help with PR, give them money, get out of the way — it’s not any more complicated than that.”
As far as his own career, Russ is still providing his fan base with new music. Earlier in March, he unleashed the “HANDSOMER (Remix)” featuring Ktlyn.
They gonna take Russ out for this lol! Freedom baby
I highly doubt it. Idk anyone who listens to him let alone would take him out lol the Indy route has been exposed nothing to ‘take him out’ over lmao
Listen to Russ daily for the past 6 years…too many songs to ever grow tired of his craft. Don’t think anyone will take him out, but his music is second to none.
It’s about time! The music Russ creates shows he’s a true lyricist. The music out there from others, makes no damn sense. What happened to hip hop? What happened to rap? I listen to Russ everyday, along with Snow Tha Product, and several other artists that make amazing music. His song “Do it myself” got me out of a dark place this year. Helped me grind to keep going. I also make music, but for a female in the music industry that raps, welllll, men try to take advantage of that.
It’s about time! The music Russ creates shows he’s a true lyricist. The music out there from others, makes no damn sense. What happened to hip hop? What happened to rap? I listen to Russ everyday, along with Snow Tha Product, and several other artists that make amazing music. His song “Do it myself” got me out of a dark place this year. Helped me grind to keep going. I also make music, but for a female in the music industry that raps, welllll, men try to take advantage of that.
It’s about time! The music Russ creates shows he’s a true lyricist. The music out there from others, makes no damn sense. What happened to hip hop? What happened to rap? I listen to Russ everyday, along with Snow Tha Product, and several other artists that make amazing music. His song “Do it myself” got me out of a dark place this year. Helped me grind to keep going. I also make music, but for a female in the music industry that raps, welllll, men try to take advantage of that.
Love your music I not to long start listening to him great advise for up & coming artist if they remember what they had & what they got now & what it took to get it they would think twice about selling their soles for nightmare money it’s no different then working for drug dealers getting bossed around doing shit you don’t want to do if you didn’t take your parents advise don’t take a strangers advise that means you no good!!!!
Love your music I not to long start listening to him great advise for up & coming artist if they remember what they had & what they got now & what it took to get it they would think twice about selling their soles for nightmare money it’s no different then working for drug dealers getting bossed around doing shit you don’t want to do if you didn’t take your parents advise don’t take a strangers advise that means you no good!!!!
Love your music I not to long start listening to him great advise for up & coming artist if they remember what they had & what they got now & what it took to get it they would think twice about selling their soles for nightmare money it’s no different then working for drug dealers getting bossed around doing shit you don’t want to do if you didn’t take your parents advise don’t take a strangers advise that means you no good!!!!