In spite of the controversy surrounding her name change, Latto is having a great 2021 rap year.
The Atlanta rapper is coming off a strong 2021 MTV Video Music Awards showing where she was nominated for “MTV Push Performance of the Year” (for the Lil Baby-featured “Sex Lies”), just a couple of months removed where she snagged a couple of noms at the 2021 BET Awards.
On Friday (September 24), Latto officially went into new album mode with the unveiling of her new single, “Big Energy.”
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The record samples Tom Tom Club’s instantly recognizable “Genius of Love” and the Arrad-directed video features Latto modeling several looks like a seductive ladybug, an angel, and a metaphorical lottery ‘777’ jackpot — with the latter troupe being centered around a CashApp campaign where fans can score a $777 blessing just for participating.
I’m teaming up with @cashapp for the official LATTORY ? Here’s the details on how to win $777 for the next 7 days ? pic.twitter.com/ywkhlKQGgL
— BIG LATTO ? (@Latto) September 25, 2021
However, on Saturday (September 25), Latto felt the need to address the negativity constantly tapping her mentions in the wake of her new visual.
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“I hate this Latto hate train I feel so misunderstood being I’m literally the least problematic person ever [in real life,” she wrote with a crying emoji.
I hate this Latto hate train I feel so misunderstood being I’m literally the least problematic person ever irl ?
— BIG LATTO ? (@Latto) September 26, 2021
21 Savage, who had every reason not to be paying attention to new Hip Hop releases, having spent a few minutes in jail on Friday over his 2019 ICE arrest, went out his way to proclaim Latto royalty in his own hometown.
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“This too hard,” he wrote along with a fire emoji. “Queen Of The A.”
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Whether fans love it or hate it, Latto’s “Big Energy” video will be featured on her upcoming album. Watch it now on YouTube below.
