Hip Hop fashion designer and legendary Harlem icon Dapper Dan is taking his artistic talents and joining forces with Pepsi for a unique collaboration to help kick off the new NFL season. On Wednesday (September 8), PepsiCo unveiled the Pepsi x Dapper Dan Football Watching Capsule Collection to celebrate New York Fashion Week and the upcoming NFL season.
As part of their new Made For Football Watching campaign, Pepsi and Dapper Dan are combining luxury streetwear and football-watching apparel for a limited-edition capsule meant for fans looking to tune into the upcoming season in style.
The capsule comes with a handmade lounger, hoodie, bucket hat and collectible Pepsi can, decorated with the signature Pepsi x Dapper Dan logo pattern designed by the iconic couturier.
“I’ve been bringing luxury fashion to Harlem for 35 years, and let me tell you, you don’t always see a true authentic collaboration come to life the way it did here with Pepsi, and right in time for the football season and New York Fashion Week at that,” Dapper Dan said in a statement. “This capsule collection is equally inspired by the Pepsi brand, football fans, and my one-of-a-kind looks. Fashion and football have never come together like this before. Athleisure has a new name on the block, and it’s Pepsi x Dapper Dan.”
— NYFW (@nyfw) September 8, 2021
Todd Kaplan, vice president of marketing at Pepsi, added, “With this year’s NFL season kicking off at the same time as New York Fashion Week: The Shows, we thought it was the perfect opportunity to celebrate the football watching experience with some fashionable yet comfortable loungewear, perfect for game day on the couch.”
The capsule will drop on the Made For Football Watching website on Thursday (September 9), where fans can purchase items while supplies last until September 23, 2021. The first three eligible customers will receive the custom lounger featured from the collection, handmade in Dapper Dan’s Harlem atelier.
Through the Made For Football Watching campaign, fans will also have the chance to redeem points to enter for a chance to win the complete capsule collection from September 12 to the 18 and September 26 to October 2.
Athleisure wear isn’t the only thing Dapper Dan is curating these days. Last month, he designed the custom gold Gucci suit the late Biz Markie was buried in at his funeral on August 2. MC Debbie D noted the custom Gucci set.
“BIZ MARKIE WENT HOME IN STYLE!” she wrote on Instagram. “DRIPPIN IN A GOLD 2 PIECE GUCCI SET BY DAPPER DAN!”
Check out some of the Dapper Dan x Pepsi capsule collection below.