Anytime an artist clears their Instagram account, it usually means they’re getting ready to drop an album. Diddy, who already announced a new project was imminent after six years, is apparently taking a page from the album release playbook.
On Sunday (August 1), the Bad Boy Records founder completely scrubbed his Instagram account, leaving his 18.2 million followers with nothing but memories of tributes to the late Kim Porter, fancy parties and random spurts of inspirational videos.
On July 21, Diddy took to Instagram to announce he’s dropping a follow-up to 2015’s MMM (Money Making Mitch) mixtape called Off The Grid Vol. 1. At the same time, he indicated it was the end of the Boy Boy era and time for the “LOVE ERA,” a reference to his new middle name.
“OFF THE GRID,” he wrote in the caption. “The Album September 24, 2021. Welcome to the LOVE ERA!”
Diddy Announces New Album + Release Date & Departure From Bad Boy Era
As for an official studio album, Diddy hasn’t released once since Press Play. The project debuted at No. 1 on the Billboard 200 in 2006 and has since been certified gold by the Recording Industry Association of American (RIAA).
While Diddy inches closer to the album’s official drop, he’s hired The Weeknd’s manager Wassim “Sal” Slaiby. The move came shortly after Diddy signed with WME and launched The Excellence Program, a virtual development program and resume database for aspiring entertainment executives from underrepresented communities.
We don’t care Dumb Diddy. I bet it irks him Affleck got a 2nd chance and he didn’t. Narcissistic butt hole. You ain’t pulling them like I used 2 back in the day.
Bennifer
yall forgot to post ya man’s coming up short at #2 lol. I’m guessing the record label forgot to pay for week two press…. told yall give it week and these blogs wouldn’t be talking about clown X
off the grid launched on instagram a site on the grid owned by the new not zis lmao cant even take these folks serious anymore pure entertainment
Who the f is this old dude? I want some new dababy, lil baby or tekasci 69 for real
The three artists you named are a lot worse than Diddy…. And that’s saying something. Diddy sucks.
Diddy is still gay AF
Fluff Daddy still the king of the fairy
lets have it i want to know what diddy has to offer.
Money Making Mitch was that fire. I miss the old School Puff Daddy but the new was still on point. Straight bangers!! Finna Get Loose was off the chain too!! Can’t wait. While we’re at it, I want a love video from “Can’t Stop Won’t Stop” official release!! Let’s go!!!!