Kanye West was expected to deliver his 10th studio album Donda at midnight EST on Friday (July 23), but that magical hour came and went without any new uploads to Ye’s DSPs. But for anyone familiar with Kanye’s album rollouts, this truly isn’t surprising and almost expected at this point.
In 2018, when Kanye held a listening party for ye at his Wyoming ranch, several journalists, DJs and producers — including Def Jam Recordings co-founder and frequent Kanye collaborator Rick Rubin, Eminem’s manager and Def Jam Chairman/CEO Paul Rosenberg and Charlamagne Tha God — were forced to sit around a campfire and listening to the crackling of burning wood after the event failed to start on time.
Then after releasing “Wash Us In The Blood” with Travis Scott, Kanye promised Donda (previously called Donda: With Child) would arrive in July 2020.
But that announcement appeared to bury another Kanye album allegedly called God’s Country, but neither of them ever materialized. Instead, Kanye dropped “Nah Nah Nah” and the “Nah Nah Nah (Remix)” before launching his failed presidential campaign.
As the hours ticked by and Donda didn’t arrive, the frustration with the whole thing was palpable on social media.
Check out some of the reactions below.
— Zay (@Zayskii) July 23, 2021
Regular folks: Where’s that new Kanye album it was supposed to be out today
Kanye fans: pic.twitter.com/WaQjyY4bTy
— Jacob Griffin (@ItsJayGriff) July 23, 2021
— OfficialKidsSaDD (@OfficialKidsSa1) July 23, 2021
Some of y'all so eager to forgive Kanye if he drops an album you consider dope. It's easier to dislike him if the music is wack. What he pulled will never be okay. If Eminem did and said the things Kanye did? pic.twitter.com/k74XPsYGXh
— Andreas Hale (@AndreasHale) July 23, 2021
So Kanye had me waiting and still hasn’t dropped pic.twitter.com/QkHgdebnnj
— 3n0kicks (@supremeroky) July 23, 2021
so kanye album didnt drop huh pic.twitter.com/hwHn2Shvjr
— ?cloud ?️⚧️☁️? (@ruwuin) July 23, 2021
So Kanye didn’t release the album YET AGAIN pic.twitter.com/NstfLml4ok
— Don Jon (@jonathanspena) July 23, 2021
So Kanye it’s past Midnight , where is Donda pic.twitter.com/T42KxfNmE3
— Funeral (@RedFlameGucci) July 23, 2021
— morgan ‼️ (@morgansupremacy) July 23, 2021
— Ryan 〽️ (@Ryann_martinn) July 23, 2021
— TheBlackAshKetchum?☄️? (@theblackketchum) July 23, 2021
So Kanye West used a whole Netflix intro sound as an album name “DONDA” haha.. pic.twitter.com/frXL5ZAwz5
— Hayz ? (@soonkanmi_) July 23, 2021
"so Kanye didnt dropped?? I knew it" pic.twitter.com/n5mpPDBk8u
— Diabl?n (@k3t4minel0v3r) July 23, 2021
So Kanye…WHERES THE ALBUM pic.twitter.com/tytFcpHjRJ
— kenny (@kennyislive) July 23, 2021