Now that outside is a thing again, Hip Hop summer festivals are popping up faster than allergens for this time of year.
Sprite is throwing their name into the mix brandishing Hip Hop talent with their Sprite’s Live From The Label campaign. On Monday (June 28), the culturally aware soft drink announces superstars Saweetie and Latto would be gracing the stage this summer while giving some up-and-coming artists some shine in the process through its sub-platform Sprite Way.
Fans will have the unique opportunity to gain virtual entry into the Saweetie and Latto shows by scanning the QR code on Sprite or Sprite Zero Sugar bottles leading up to performances.
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“It’s going up this summer with Live from the Label by sprite,” Latto wrote on Twitter. “Catch me performing live on 7/29 with opening performance by @chlothegod [flame emojis] Your Bottle is Your Ticket! #LiveFromTheLabel.”
It’s going up this summer with Live from the Label by @sprite. Catch me performing live on 7/29 with opening performance by @chlothegod??? Your Bottle is Your Ticket! #LiveFromTheLabelpic.twitter.com/RErJNL1nfn
— BIG LATTO ? (@Latto) June 28, 2021
Saweetie echoed a similar rollout on social media writing, Tune in to a summer of heat with Live from the Label by @sprite. I’ll be performing on 8/12 with opening performance by @summerissunny [flame emojis] Your bottle is your ticket! #LiveFromTheLabel.”
Tune in to a summer of heat with Live from the Label by @sprite. I’ll be performing on 8/12 with opening performance by @summerissunny ??? Your bottle is your ticket! #LiveFromTheLabelpic.twitter.com/WdsPCl5z9A
— icy prince$$ (@Saweetie) June 28, 2021
Rising artists Jazmin Rodriguez and Michelle Alfonso will also be gracing the same stage as Latto and Saweetie respectively on the July and August dates.
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Saweetie and Latto’s live sets will be distinctive to their upbringing and environment. Latto will be the crowning jewel of Clayton County come July 29 with her performance from SpaceCondo Live in Jonesboro, GA. The Icy GRL will be holding down for the West Coast live from the world-famous Hotel Roosevelt on August 12.
Sprite will also announce a special headliner to shut down the summer at a later date.
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Check out the Live From The Label digital presser below for more information on gaining access to the shows.
Introducing Live From The Label, a summer hip hop concert series where your bottle is your ticket. With performances from @Latto 7/29, @Saweetie 8/12, and more artists to come!! ??? #LiveFromTheLabelpic.twitter.com/Q7K4PkMN4N
— Sprite (@Sprite) June 28, 2021
