The SHOWTIME doc is set to arrive later this year and they released a teaser alongside Pepsi and its in-house production company Boardwalk Pictures on Friday as well. Fans will get to experience a behind-the-scenes look at how the extravagant Super Bowl performance came together in such precise fashion throughout the 90-minute doc.
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With Roc Nation controlling the reins of the Super Bowl’s entertainment, the NFL enlisted its first Black executive producer Jesse Collins for this year’s halftime show. Nadia Hallgren is on board as the director for THE SHOW. She previously helmed Michelle Obama’s Becoming doc.
“The Pepsi Super Bowl Halftime Show is undoubtedly the world’s biggest stage, producing the most viewed and talked about moment in music every single year,” said Pepsi VP of marketing Todd Kaplan. “The pressure to deliver an iconic, memorable and entertaining performance is felt well beyond the artist, as there are a number of people – behind the scenes – who are vital to its success.”
Kaplan continued, “With our new documentary coming to Showtime, we are taking fans on the emotional and thrilling journey of what it takes to make the biggest show of the year – with the added complexity of doing so amidst a global pandemic.”
Weeknd, who shelled out $7 million of his own money to perfect the performance, is set to trek across the globe on his After Hours Tour, which kicks off in January 2022. The arena tour has almost sold one million tickets in pre-sale.
Watch the teaser below.