Hailing from the music hub of Atlanta, Chelly Flame is ready to set the industry on fire. The zealous 20-year-old artist overflows with an infectious charisma and imbues her music with a galvanizing swagger. This magnetism caught the attention of the New York-based independent label Babygrande Records, which has officially announced its signing of the exciting artist.

“Our commitment to empowering and working with female artists across all of our labels and imprints is well documented,” CEO and Chairman of Babygrande Global Chuck Wilson tells HipHopDX. “Chelly’s range as both a singer/songwriter and astute street lyricist made this an easy decision — she’s got the goods.”

To coincide with the announcement, Chelly has released released her debut Babygrande single and video, “Big Flame.”

While Chelly explores the contemporary R&B/Rap genre with her enchanting singing voice on some songs and on others, unleashes an artillery-like rap flow, with “Big Flame” she decisively opts for the latter.

From the start, producer ecg703’s chilling “Big Flame” keys and bassline set an ominous tone that rolls out the red carpet for Chelly’s grand entrance who matches the production’s dark atmosphere with a captivating presence that positions her as a force to be reckoned with. The ascending artist deploys a barrage of blunt bars that slice through the beat like a hot knife through butter.

Chelly Flame’s vivid lyricism paints a vibrant picture unto itself, but her allure truly comes to light with a visual counterpart. Introducing fans to this enthrallment, Babygrande Records enlisted Atlanta’s GT Films for the “Big Flame” music video.

 

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Capturing the song’s menacing ethos and Chelly’s palpable star power, the “Big Flame” video is a gripping cinematic experience. GT Films uses a contrasting color palette of fiery imagery and dark tones to showcase her scorching hot persona.

Commanding the camera with her entertaining bravado, the ATL artist raps with a purpose that will engross viewers as she moves through the various scenes with her unwavering energy.

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Chelly Flame might be a newly signed artist with Babygrande Records, but her sound and marketability make her an immediate artist to watch. With so much talent and poise, Chelly is keen on branding the game with her signature style — and she hasn’t even begun to scratch the surface of her potential.

“Everybody sounds like somebody; I’m just trying to separate myself,” she tells DX. “I’m happy to be a part of the Babygrande family. It’s up!”

Watch the “Big Flame” video above and grab the single here.