After a week-long hype train that included thirst traps and tweet storms, Cardi B has released her newest single “UP.”
Both the song and music video dropped on Friday (February 5) with a live YouTube party hosted by the “WAP” raptress herself. Directed by Tanu Muino, the colorful video has Cardi dressed as a scantily clad widow “mourning” the death of 2020, engaging in triple kisses with her backup models and even paying homage to drill sound originators.
In a recent interview with Apple Music’s Zane Lowe, she expressed how she wanted to make a departure from the fever kicked up by “WAP.”
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My last song was very sexual, very sexual, so I always want my next songs to be different than the one before. If a topic on one of my songs is money, the other topic, I want it to be about something else. When I started rapping, when I first put music out, like my mixtape, it was all… This might sound crazy, but I got really inspired of drill Chicago music. I was young, and I liked that and everything, so my mixtape was very all about gangster violence. If it’s up, then it’s stuck. That’s where I wanted to take it with this record.”
Upon announcing the single earlier in the week, Cardi opened up to her Bardi Gang on Twitter and revealed how nerve-wrecking the rollout is for her.
“I want to thank all my fans and everyone that genuinely support me,” she wrote. “I been preparing for this week for over a month. Unfortunately I’m not feeling how I wanted to feel today .I’m very happy that you guys are happy and just know I do this cause ya go so hard for me . I’m human and I believe that I’m strong but it’s just too much sometimes .I can’t thank my fans enough for lifting me up and remaining solid it really be too much.”
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Cardi B Goes Nude - Minus Stickers & A Cell Phone - To Promote Forthcoming ‘UP’ Single
April will make three years since Cardi’s debut album, Invasion Of Privacy, which debuted at No. 1 on the Billboard 200 with 255,000 album-equivalent units.
“UP” follows August 2020’s triple-platinum hit “WAP” with Megan Thee Stallion, and the 2018 four times-platinum single “Money.” A sophomore album has yet to be announced, but fans are hopeful that the third time’s a charm!
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Watch the video for “UP” below.
