Flo Milli starred in a Beats by Dre commercial in November in support of their Flex That holiday campaign, but she found herself a trending Twitter topic on Monday (January 4) when fans made the ad go viral.
Many were stunned to see Milli dancing to her 2020 Snoop Dogg-interpolating “May I” single in front of a confederate statue in Alabama, while others couldn’t grasp how the headphone giant green-lit the commercial in the first place.
As public relations director Ahmad Davis wrote tweeted, “I just want to know how many people sat at a table and decided that Flo Milli x Beats By Dre commercial was a good idea.”
I just want to know how many people sat at a table and decided that Flo Milli x Beats By Dre commercial was a good idea.
— AD. (@AhmadDavisPR) January 4, 2021
Another user added, “Listen I love Flo Milli, but they set her up with this one. Why tf would she randomly break out dancing in front of a confederate statue and what does ‘flex that clap back’ mean?”
Listen I love Flo Milli, but they set her up with this one. Why tf would she randomly break out dancing in front of a confederate statue and what does “flex that clap back” mean? 😭 https://t.co/PLyXZ16lfj
— F. (@SolanasChanel) January 4, 2021
The 20-year-old was featured in the Flex That campaign for Beats by Dre alongside Cordae and tennis phenom Naomi Osaka, which aimed to promote racial equality. According to a press release promoting the Beats Flex headphones, the company selected “influential Black, Gen Z talent, who continue to take a stand against racial inequality while inspiring youth around the world to bravely challenge norms, push boundaries and celebrate their identities.”
The emerging Alabama rapper finished off 2020 strong by bolstering her résumé and becoming the latest artist to join Rihanna’s Fenty x Savage army as an official ambassador for the lingerie brand.
Find more fan reactions to Flo Milli’s Beats by Dre commercial below.
Flo Milli saw the check and threw that ass like pic.twitter.com/PUfPbTtmu8
— Ahmed🇸🇴/Official A&R for OVO Records (@big_business_) January 4, 2021
i’m glad miss flo milli got her check, but apart from making zero sense, this is another example of corporations monetizing black pain to promote their products that hold no value to helping black people. this is almost as embarrassing as the pepsi ad. https://t.co/7wP9BEN1Gl
— 🐝 Bree 🍌 • she/her (@Breen4na) January 4, 2021
Whoever wrote “flex that clapback” in the meetings for this commercial should be arrested. Flo Milli, I’m so sorry https://t.co/kUM0BVk9tI
— philip lewis (@Phil_Lewis_) January 4, 2021
the "flex that clapback" Flo Milli commercial driving me crazy cause i know that slogan only won out after "the clapbacks are on fleek" or "its the clapbacks for me" were vetoed
— . (@HaroldBingo) January 4, 2021
They really made Flo Milli do this in front of a confederate statue pic.twitter.com/cTeM59FueK
— Aza Chobe, Boatercycle Enthusiast (@EatASpiritBomb) January 4, 2021
I am not holdin flo milli accountable for that mess!! As far as I’m concerned she had no parts pic.twitter.com/vSynkzWt8K
— purrrr (@YannaTheGoddess) January 4, 2021
Doesn’t matter how dumb the commercial is, our girl Flo Milli got that check pic.twitter.com/yHBcCBn7O0
— aysia mitchell (@aysia_mitchelll) January 4, 2021
Flo Milli responding to y'all about the commercial pic.twitter.com/wMwrm4dqMj
— 😈𝕀𝕋'𝕊 𝕋ℍ𝔼 ℚ𝕌𝔼𝔼ℕ 𝕊𝕃𝔼𝔼ℤ𝔼😈 (@TheQueenSIeeze) January 4, 2021
I hope Beats know they going to hell for doing Flo Milli like that pic.twitter.com/8IaaQhcqXo
— Thee Bully (@Puff_Iya) January 4, 2021
That Flo Milli commercial BEEN out and y’all just now saying something about it????? 😭🤚🏾 pic.twitter.com/VTnVQRtUEp
— DON’T COME ON MY PAGE BIG STANKY (@BRAZY_BRATZ) January 4, 2021
It's my personal mission to find and obliterate whoever set Flo Milli up for failure like this https://t.co/Mhojc1qiKs
— Q. Anthony (ɔpɛ asem) (@andraydomise) January 4, 2021
the flo milli video. reminded me that february is black history month. please cancel it preemptively
— doreen st. félix (@dstfelix) January 4, 2021
me in front of confederate statues all 2021 after that Flo Milli commercial: pic.twitter.com/LUKkj0y6kv
— Lil Lynt From 64th (@thesalonebwoy) January 4, 2021
this is what flo milli was giving in that beats by dre ad pic.twitter.com/REx5xRc6rA
— 𝓠𝓾𝓮𝓮𝓷 𝓥𝓪𝓶𝓹 (@SickaThanUrAvg) January 4, 2021
I’m mad that dancing in front of blatant forms of racism is becoming popular. It’s so unprogressive and completely pointless.
Flo Milli & Krump Man hearts were in the right place, but this isn’t helping anything at all 🤦🏾♀️. pic.twitter.com/70ZfB8FS5E
— Dedee 🥀 (@thoughtfulbae) January 4, 2021