On Thursday (May 21), the lingerie line rolled out its new ads for their summer styles starring Megan Thee Stallion. Sharing some of the looks to her page, Meg showed off her curves as well as a quote from RiRi on why she chose the Houston rapper.
“Meg is the energy we were looking for,” Rihanna said in a statement to Harper’s Bazaar. “She is a risk taker with an attitude, character and personality.”
Megan also released a statement about the new partnership.
“I’m so excited to work with a brand that embodies diversity and celebrates women in all their glory,” she said. “In my Savage x Fenty, I feel sexy, comfortable and confident. We want all the hotties around the world to feel good about themselves exactly as they are.”
The new deal comes right on the heels of the success of Megan’s “Savage (Remix)”with Beyoncé, which recently peaked at No. 2 on the Billboard 200. And because both Houston natives opted to donate all proceeds from the song to Houston-based charity Bread of Life, Houston Mayor Sylvester Turner recently announced plans to honor both with their own respective days in the city.