New York, NY – Rap Snacks is looking to help its customers — and people who’ve never even tasted its potato chips — learn about the stock market. The Hip Hop themed chip company has launched a new app designed to teach users about stocks and investments.
The Stock Boss Up app is a free digital stock market simulation that lets users test the waters of investing without using their own capital. The app allows users to keep track of the market in real-time while investing up to $1 million of simulated money in publicly traded companies.
Rap Snacks was founded by CEO James Lindsay in 1994 when he wanted to combine his love for food and Hip Hop. Since then, the brand has grown into a successful company that has partnered with artists such as Migos, Fetty Wap and Cardi B. Its philanthropic branch The Boss Up Foundation created the app to bolster financial literacy. Stock Boss Up’s launch was expedited due to the COVID-19 pandemic, which led to a dramatic rise in unemployment in the United States.