Meek Mill is doing his part to feed the hungry during the COVID-19 pandemic. The Philly-bred rapper decided to auction off his Rolls-Royce Phantom as part of the #ALLINCHALLENGE, which is dedicated to addressing food inequality.
In the Instagram announcement, he also nominated LeBron James, Floyd Mayweather and James Harden to donate.
“This for people affected by the coronavirus, who are less fortunate,” he said in the video. “I’m in a position where I can help out.”
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I’ve accepted the #ALLINCHALLENGE from @MichaelRubin. Go to the link in my bio to get in on the auction & bid on my own 2018 Rolls-Royce Phantom that I’m putting up to help feed the hungry and those who need it during this wild time. Also, James Harden @KingJames @floydmayweather I challenge you to be ALL IN
Michael Rubin, co-owner of the Philadelphia 76ers, announced the fundraiser earlier this week. Rubin challenged celebrities throughout sports, business and entertainment to auction off a prized possession and raise millions of dollars for charity.
So far, Kevin Hart, Justin Bieber and Magic Johnson are among the celebrities who have stepped up to the plate.
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I continually say that it’s the responsibility of leaders in sports and business to step up and make a real difference during the most difficult times!! Being stuck at home with no sports and watching WAY too much news, my heart bleeds for everyone affected by this horrible virus and I keep thinking … what else can we do and where can we make an immediate impact? So, today we’re launching the ALL-IN Challenge with the goal of uniting the sports, business and entertainment communities to start the largest digital fundraising movement ever by raising tens of millions of dollars or more to help provide food for the growing number of people in need that COVID-19 crisis has created! So I’m challenging every athlete, sports team owner, sports league, artist, celebrity and business titan to go all in with me. How does it work? It’s simple – post a video accepting the challenge, explain why you want to get involved and then unveil what your donation is. BUT it can’t be just some run-of-the-mill item – to go ALL IN, you need to give away one of your most cherished possessions or create a once-in-a-lifetime fan experience that will be auctioned off at allinchallenge.com. And one last rule – you must challenge a few others to do the same. Go to allinchallenge.com to learn more. 100% of all money raised from the ALL-IN challenge goes to feeding people in need! Special thanks to one of my closest friends @alantisch , who has been working on this 24/7 since this idea came into my brain and longtime friend @garyvee along with the entire @fanatics organization that has been working tirelessly to make this happen, and maybe the only company on the planet that can pull this off in two weeks!! LETS GO!! #ALLINCHALLENGE
The challenge has raised over $1.6 million as of Tuesday (April 14). Funds will go to Meals on Wheels, No Kid Hungry and America’s Food Fund.
Bid on items like Meek’s Phantom and Yo Gotti’s Platinum Rolex here.