Thousands of people descended on Sin City this weekend for the Day N Vegas Fest to catch performances from several notable artists, including J. Cole and Kendrick Lamar.
During Cole’s Friday night (November 1) set, he alluded his next album, The Fall Off, would drop next year. As the music came to a close, a promotional video set up like a presidential campaign ad appeared on a giant screen behind Cole, prompting people to “vote” for Cole in 2020.
“A man whose humility knows no bounds,” the narrator says over clips of Cole and corresponding visuals. “A man whose pen is so potent, each word of his verses reportedly cost $2,000. We need someone with big ideas and bold solutions. An expert in diplomacy. A candidate that can heal the inter-generational war.
“Make your voice heard. Vote The Fall Off for 2020.”
Cole noted he was working on The Fall Off in April 2018, shortly after the release of KOD.
“Was working on the fall off,” he tweeted at the time. “And helping kiLL edward with his album. @killhisways but he don’t tweet a lot.”
Although he recently contributed vocals to the Gang Starr single “Family & Loyalty,” Cole announced he was done with features in late September, a sign he might be putting his focus on the upcoming album.
He’s wack now. Nobody cares
you a clown for saying that, i ain’t a cole stan but i damn sure know he ain’t wack.
Yes is he…. he is very wack, boring, corny and TRASH. That singing is garbage and his bars are lightweight. His music is made for introverted white girls in college
What is the best Cole album, or you are not a Cole fan?
deaf ass n**ga (no disrespect to the actual deaf even they know Cole is King)
He better have features on this next one. Dreamville chemistry is strong, too much Cole is not a good thing.
Haha, The Fall Off will sound just like KOD, a trap album in disguise. He’ll say this is the album to defeat the Soundcloud rappers, but in fact, J Cole loves traps beats and trap flow. Bring it back to hip hop, Cole!
I said the SAME shit. Ever since KOD, J. Cole been on that trap wave smh same as Kendrick. These are supposed to be the ones that set precedents but all they been doing is following trends. Eminem & Jay Z in the early 2000s never followed trends.. if anything they set em.
True. Kendrick and Cole both gained popularity originally because they sounded like a product of the 90s emcees. Kendrick was Westcoast, and reminded us of Pac is certain ways. Cole was just a good emcee. How, Kendrick and Cole fit in n better with 2019 rap, which isn’t a compliment, it’s a negative. Kendrick does not sound Westcoast at all anymore, and Cole, to me, has not been very good since his first debut album. Didn’t like it. I liked his come up music.
Its Sad, true point on Jay Z. Remember his song DOA Death of Autotune? He went against the trend and all of a sudden autotune became more and more corny. Imagine if a dominant rapper today put out DOT Death of Trap. They would be called boomber old head and would be deplatformed and blackballed. Trap music is definitely the DOH Death of Hiphop
Jay jumped on every trend, hooked up with every ‘in’ producer or artist for a feature. Put the cone down.
You’re describing Drake. Jay kept it pretty tight with this producers and features (Just Blaze, Timberland, Bink, etc…). Who today could pull off Death of Trap and survive the backlash?
DOA was cool, but let’s not act like it really killed autotune. It may have hurt T-Pain’s career, but ppl like Future’s biggest successes came a few years afterwards.
Let’s not forget that drake bodied cole on the jodeci freestyle
Sounds like another boring ass album for white girls in college -____________- I bet this lame is gonna sing some more too SMFH
You are a race baiting pos.
People get REAL offended when facts start being thrown around… you be bumping that song about Cole losing his virginity with the mean face, huh?
His last album was basically a ripoff of 90’s Busta Rhymes.
I can’t think of a rapper that sounds more different. Have you ever even heard J Cole or Busta?
The ATM video sure was. The album though? No.
J. Bore
What artist today could release a song called D.O.T. Death of Trap and go against trap music and soundcloud rappers? You would have thought J. Cole or Kendrick, but they’re on the corporate titty getting their own milk. Sadly, money over legacy.