Tyga has found a new home for his music.
According to a press release, the Grammy Award-nominated rapper has secured a multi-million dollar deal with Columbia Records and officially joined the label’s extensive roster. He’s expected to release fresh material in the very near future.
In a recent interview with Variety, Tyga explained his intentions with the longstanding imprint.
“They definitely understand the global brand,” he explained. “I have a lot of fans worldwide — in places I’ve never been like South America, and in places I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide.
“Sony, if you look at the history from what they’ve done from Pharrell to Beyoncé to Adele — then you look at Lil Nas X, one of their new artists that’s blown up this year — they’ve done a lot for artists globally, for their brand.”
Tyga’s career reached epic heights after releasing his major label debut, Careless World: Rise of the Last King, in 2011. The 21-track album contained the quadruple-platinum single “Rack City” and triple-platinum “Faded” featuring Lil Wayne, among others.
Last year, he unleashed his most successful single to date, “Taste” featuring Migos rapper Offset. It not only went six-times platinum, peaking at No. 8 on the Billboard Hot 100, but it also generated over 1 billion cumulative streams.
The 29-year-old’s most recent album, Legendary, dropped in June.
How many multi-millions???..
Stay out of my pockets u lil biach
Fakeness is in and Realness is out…Hip Hop is Doomed
Hip hop ain’t doomed cause you think it is smh you must be 60 years old plus lmao tyga like every other youngin is blowing up
This guy is a true Hustler, no matter what I think of he or his music. He has the drive and determination to stay successful. Independent mindset pays off in the long run. Many men would have folded under the BS CashMoney situation but he keeps popping on the charts. Gotta salute that and respect the Hustle.
Not concerned with what he does off the field / outside the booth
Man right! These old heads on here want run dmc back on the radio so they hate lmao
Well those hair transplants ain’t gonna pay for themselves.
People out here still signing record deals so they can get taken to the cleaners? WOW…nice.
GOD BLESS TYGA KEEP UP THE GOOD WORK
He had zero success after backstabbing baby and all of cash money. He’ll flood over at Columbia too.
Zero success?!? Lmao you lame hating old head haha he been dropping hits you clown. Stop listening to biggie and Tupac in 2019 and get in the loop old head
Sit down younin’ cause 31 songs on the top 100 billboard and 3 top 10 sings ain’t really THAT impressive. And all I hear him say all the time is bitches… money…bend ova…saucy.
Smoke and mirrors. I would really love to see what that contract actually says. The multimillion dollars most likely arent guaranteed and will depend on chart performance far and above what his past records have done. Also whatever little advance hes been given will also have to be recouped.
Lol he’s shite
TygaLove
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