While most rappers have great success partnering with brands for their new product lines, Meek Mill has taken things a step further by actually becoming a co-owner of ubiquitous hat store Lids ahead of the rollout for his own exclusive release.
“I’ve always been a fan of Lids – growing up, I remember buying their hats to match my outfits and look my best,” Mill said via press release. “It’s amazing to see my relationship with the brand come full-circle and have the opportunity to evolve as a businessman. We have a great team in place and we’re looking forward to taking Lids to new heights.”
Recently acquired by Fanatics and Ames Watson in February, Meek joins the Lids Ownership Group and will immediately begin to spearhead creative strategy, which includes his aforementioned limited-edition, exclusive hat line, slated to launch in August.
“The Lids design team is thrilled to collaborate with Meek Mill,” Lids Chief Executive Officer Tom Ripley states. “He is a true original artist with an incredible sense of fashion. Meek’s first line of hats will be unique and the first of many ways we work together.”
Photo: The Motivation
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Boasting 1,239 retail stores across the United States, Lids is the largest retail seller of hats with more than 28 million sold per year. They also license professional and college sports team apparel, which are available online.
“It’s truly a pleasure to welcome Meek to the Lids ownership team,” said Lawrence Berger, co-founder and partner at Ames Watson. “From afar, I’ve respected Meek’s zeal for music and criminal justice reform, and I know that enthusiasm will translate to our work with Lids. His business acumen, passion for fashion and creative outlook will be vital to making us a more versatile brand.”
For more information on Lids, visit the official website.
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