On Sunday (November 25), KYLE and the SuperDuper crew hosted an intimate meet-and-greet where fans gathered at his merchandise warehouse in his hometown of Ventura to get huge deals on merch, special edition tees, autographed vinyl and even take a pic for the ‘Gram with KYLE himself.
“We just wanted to do something that felt like a real community event, something that would involve us a nice person-to-person experience,” multi-platinum rapper KYLE tells HipHopDX.
In the past year, KYLE was apart of the Thomas Fire Benefit Concert and recently spoke at Ventura High School as a part of Axe’s nationwide anti-bullying campaign.
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This event was themed as a garage sale and had the feeling of a kickback, complimented by a free taco truck, live graffiti art and spinning from multiple local DJ’s.
Photo: Evan Link
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Photo: Evan Link
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Photo: Evan Link
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Over 400 people attended and were given free stickers and exclusive SUPER DUPER GARAGE SALE tie-dyed tees. One fan, Sahni Garcia, said, “It’s awesome to see, as a fan, how much he blew up. It’s great how he’s stayed so humble.”
Another fan, Cameron Goodwin, admitted, “I got the vinyl, two tee shirts—he’s really inspired me.”
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Word of the event was sent directly to attendees’ phones. Organizer Kent Garrett and the creator of SuperFan, a product management and VIP touring firm, used SuperPhone to alert the nearby die-hard KYLE fans.
“For the past few years, KYLE has been texting fans via the platform SuperPhone,” Kent revealed. “This gives us a transparent view of where KYLE’s top fans live, deciphering fans who have bought merchandise and attended tours.”
SuperFan and SuperPhone work when fans opt to receive text alerts for nearby events, new releases and merchandise. Blackbear, Joey Bada$$ and KYLE are among some of the artists who have used this tool to communicate and market to their fans.
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After buying their heavily discounted merchandise, fans lined up anxiously awaiting to meet KYLE. He casually walked throughout the lot, hugging and taking pictures with people, before setting up at his shaded meet-and-greet station.
“I’m feeling great, being out here in my hometown, eating tacos with all these people I grew up knowing. I just saw my mom, too. My mom is good, and my city is good, so I’m good,” KYLE said. “I’m pumped we did this event, big thank you to everyone who made it out, and we will definitely be doing it again.”
The After Party actor and rapper just finished up the North American leg of his Lightspeed World Tour and will continue touring in Europe on December 2.
Photo: Evan Link
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Photo: Evan Link
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