Cardi B is making more money moves. On the heels of her public spat with Nicki Minaj, Cardi has inked a deal with Reebok.
Reebok officially announced the partnership on Monday (November 5). As the new spokesperson, Cardi will help promote the company’s Aztrek sneakers.
“Everything that you love about Cardi B is what you love about Reebok,” Reebok said in a press release. “Reebok has a longstanding legacy of nonconformity, whether it’s creating the first workout shoe exclusively for women or putting bold-faced expletives and fresh-faced hip-hop stars in its big ad campaigns in the early ’00s.”
Cardi celebrated her latest deal by posting a picture from a Reebok photoshoot on Instagram.
“If you dont know, now you know,” she wrote. “REEBOK! #Aztrek @Reebok @ReebokClassics #Reebokpartner.”
Reebok president Matthew O’Toole explained why the company teamed up with Cardi in an interview with Women’s Wear Daily.
“For us, she really is emblematic of what our brand has done well over the years and that is to be bold, provocative and uninhibited,” he said. “If we look at some of the things we’ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby [Jean-Raymond] of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that.”
Check out the Cardi-approved Reebok sneakers and gear here.
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Along side Cam’ron , The Carter’s , G-Units , Rick Ross etc…. I love what Reebok does fir the Hip Hop Culture I still think Cash Money should’ve got a shoe deal back in the Soulja Rag era Big ups to Cardi B when is she going to talk Eve on The Talk both come from stripper backgrounds Mase had something to do with Eve switching it up .
Damn this girl grows on you, she seems so likeable.
Very on brand for both. Reebok is cheap trash, Cardi B is cheap trash. Synergy! Hopefully Cardi falls off like a pair of month-old Reeboks.
His name is mathew o’toole? Hahaha, is that who family guy based sneaker o’toole on? Who’s the other person?
Reebok has never really been a good brand, A.I did a lot for their image but when he faded reebok did too. Adidas owns Reebok, not sure this is a good long term deal, because reebok could be sold or just trashed by Adidas at anytime. I guess it’s a good quick money grab for Cardi, but if I’m her management team It’s nike’s or adidas , jordan don’t pay enough, UA too far behind, I would maybe mess with Puma they got serious potential. She couldn’t get a better deal with Nike, Adidas, UA, Puma, Jordan?? though Reebok seems like last resort, and as much as I don’t like her she is #1 female rapper.
Nike owns the soul of Chuck Taylor