UPDATE: On Thursday (June 28), a Bellator spokesman told HipHopDX the two sides are working on a deal but couldn’t discuss financial terms.
50 Cent claimed he sold his “get the strap” catchphrase to Bellator MMA for $1 million in an Instagram post on Tuesday (June 26). Multiple outlets ran with the story, but it turned out to be some fake news.
A Bellator spokesman told HipHopDX that 50’s post “isn’t true.” However, he did confirm the G-Unit boss met with the mixed martial arts promotion’s executives, as well as representatives from Bellator’s parent company Viacom.
In 50’s post, he claimed his “get the strap” catchphrase was going to be featured on some merchandise in the near future.
“I did a deal today I sold (get the strap) for a million dollars to Viacom’s Bellator,” he wrote. “So you will see It on some cooler clothing shortly. see how I make something out of nothing. LOL.”
50’s meeting with Bellator executives came after he attended two fight cards held by the promotion in May. The rap star was pictured alongside Bellator president Scott Coker at one of the events.
Despite putting out the false story of his deal with Bellator, 50 has clearly developed some connection to the MMA organization. On Wednesday (June 27), he touted its new broadcast deal with streaming service DAZN.
“Bellator signed a 9 figure deal yesterday!” he wrote. “Which means… DAZN deal = shoulder programming with @50cent get the strap #lecheminduroi.”
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Typical lying negro.
50 gone sue y’all better have your shit together!!!
That would be impressive if he just invented a catch phrase out of nothing, then after repeating it over and over on social media for like 6 months, made it popular enough to sell to a MMA company for a million. At this point its not clear how true that claim is, but that would be some real genius level marketing.
Curly the bankrupt rat telling more lies to try and sty relevant, I feel sorry for anyone that believe this clown’s story to begin with
SMH….. “AY 50…. fuck getting the lawyers….. GET THE STRAP for this one lol”. Hiphopdx bout to get sued heavy lol ?
I heard he begs his girl to GET THE STRAP, talk in a deep voice and peg him all night
now that 50 posted this article this site will get more traffic then it has in awhile lol
50 bout to sue yo ass!!!! This article is fake news. Stop hating!
How many lies does he have to get caught in before he stops? 1st that bitcoin/cryptocurrency story….now this. I wish he’d go away already! He’s still trying to save face after filing bankruptcy…wit his ugly ass.
Stop hating before I get the…
It’s a lame catch phrase and nobody would ever wear any of those wack t shirts much less need to use that phrase for a mma fight. Maybe get the gloves would be better. How many shirts do you sell? It’s dumb and just another tale of some “big thing” 50 is promoting that turns out to be nothing.
I.G you_claim_youre_rich
50 is a crazy niggga we all agree on that
See you in court get the strap
Lloooool I stopped coming to this site cause its washed. You guys just recycle tmz articles. Then I saw that 50 is suing y’all for garbage journalism…. I am amused. The irony is, you cater to trolls and now you’re getting sued by one. Wwwwwww
sooooooo is anybody gonna update this article…lmao guess he wasn’t lying
He was lying. 50 cent is paying them 1 million, 50 implied he got 1 million