We’ve been here before.
Much like Kendrick Lamar’s fourth studio album DAMN.,Eminem’s Revival didn’t drop when fans were expecting it. While K. Dot kept hinting at the date April 7, Shady never once teased that anything in particular was coming on November 17 — that was something generated by HITS Daily Double. Then it spread like wildfire.
But the thirst was real.
Countless fans took to Twitter to express their anticipation for Em’s ninth studio album.
Refreshing Google every 2 minutes like…#Eminem#Revivalpic.twitter.com/ex21Z6Q89f
— Cal Rodger (@cal_rodger) November 17, 2017
Me waiting to find out if eminem’s revival album is dropping tonight pic.twitter.com/oVDJIZ3rc3
— Gansito Goddess? (@tallamariaa) November 17, 2017
RT if you staying up til 12 am on a thursday night just because you hope that @Eminem is dropping his album on friday #Revival
— kid wolf (@ShadysMorphine) November 17, 2017
We might have the new Eminem album "Revival" in less than 9 hours ! pic.twitter.com/hBQUD7OV6e
— Eminem News (@SlimShadyEmNews) November 16, 2017
EMINEM MIGHT RELEASE A NEW ALBUM TONIGHT EMINEM MIGHT RELEASE A NEW ALBUM TONIGHT EMINEM MIGHT RELEASE A NEW ALBUM TONIGHT #Revival
— President Mathers (@PresMathers) November 16, 2017
As midnight EST got closer, which is when Spotify posts various Friday releases (Apple Music usually updates at 11 p.m. EST), Em’s fans became increasingly anxious for Revival‘s unveiling.
If eminem doesn’t drop revival at 12am then imma just jump off a bridge
— tanner (@tntannerr) November 17, 2017
If Eminem doesn’t drop an album soon this will all be us #Eminem#Revival#SlimShadypic.twitter.com/fjnza8u2Iw
— Brad Smyth (@brad__smyth) November 17, 2017
Me if #Eminem#Revival doesn't drop tonight.. pic.twitter.com/SObPI5WraX
— Cal Rodger (@cal_rodger) November 17, 2017
RT if you are about to take an L with me in 5 Minutes @Eminem#revival
— Nathan Ross (@NathanDeeRoss) November 17, 2017
But that magical hour came and went without a new Eminem album … and now, people are devastated. While it’s unclear exactly when Revival is coming, it’s definitely on the horizon.
AD LOADING...
We’ll just have to wait a little bit longer.
#eminem#revival Going to sleep now! Too bad ? pic.twitter.com/93RI6B2FmG
— Gabrielle (@DupaStrych) November 17, 2017
If @Eminem doesn't drop Revival at midnight @rosenbergpic.twitter.com/z6wmfVbC39
— Shady Times (@SlimShadyTime21) November 16, 2017
@Eminem@rosenberg#Revivalpic.twitter.com/Q3CSjmCpq8
— ET™ (@CoachT2658) November 17, 2017
Me knowing that the Eminem album probably won't drop today…. pic.twitter.com/QoBVL6FQTF
— LWT (@julia__ian) November 17, 2017
Já se foi 46min desde o suposto horário de lançamento do novo álbum do Eminem até agora nada! Estou ficando louco já pic.twitter.com/5Urcqyp3Ov
— Marshall Mathers (@_TheEMINEM_) November 17, 2017
When you wait till midnight for Eminem to drop revival only to find out it’s a single not an album pic.twitter.com/FWungk8icV
— NANDI (@nandi116) November 17, 2017
The disappointing look I’ll have tonight if @Eminem doesn’t drop #REVIVAL at midnight pic.twitter.com/0nz7DnUnTC
— Mr Detroit Man (@MrDetroitMan313) November 17, 2017
Yo i swear if @Eminem doesn't drop his new album or at least a song in the next 5 minutes ima be pissed ?? #Eminem#Revival
— KDot269 (@KDot269) November 17, 2017
Eminem fans when 12:01 hit and #Revival didn’t drop pic.twitter.com/EoQa7AHj9w
— Tom (@Tom_Karins) November 17, 2017
#Revival didn’t drop tonight @Eminempic.twitter.com/jnVuRNdOUi
— Mr. New Lungs (@DSullivan91) November 17, 2017
Weeeeellll…….. FAAAAAAAAAAAAAAAAACK there’s no facking album. Guess I’ll revise for a test now. #eminem#revival#trevorisacunt
— Michał Dubaj ? (@ONEANDONLYMRD) November 17, 2017
@Eminem sooo..we’re gonna hold this L huh
— Chris Forbez (@NY_Heir) November 17, 2017