Young Dolph is revving up his promotional efforts ahead of the release of his new project, Thinking Out Loud.

The self-described “King of Memphis” has unveiled his new line of Thinking Out Loud-themed merchandise. It includes an $85 bulletproof flak jacket, a clear nod to last month’s Hollywood shooting incident that left Dolph with multiple gunshot wounds.


The jacket comes with a disclaimer that reads, “This item is solely the plate carrier vest, MOLLE plates sold separately.” In other words, the jacket isn’t actually bulletproof.

Elsewhere, Dolph is selling vinyl, cassette tapes and CD copies of his new album, as well as Thinking Out Loud-themed t-shirts, hoodies and bandanas.

Dolph’s upcoming LP features 10 tracks with guest appearances from D.R.A.M., Gucci Mane, 2 Chainz and Ty Dolla $ign. On Wednesday (October 18), he also released a new video for the album’s single, “Believe Me,” which was partially filmed during his hospital stay.

To browse Dolph’s full range of Thinking Out Loud merchandise, visit the rapper’s official store website.

Thinking Out Loud is expected to arrive on Friday (October 20).