Joining Justin Bieber for Calvin Klein’s Spring 2016 Global Advertising Campaign are a group of rappers.
The overall theme of the campaign is “I ____ in #mycalvins.”
“I reflect in #mycalvins,” Lamar writes for the caption of a photo of himself holding a camera in a mirror.
“I pledge in #mycalvins,” Bada$$ writes for the caption of himself in front of a bunch of news microphones.
“I make money in #mycalvins,” Fetty Wap writes for the caption of a headshot of himself.
View Calvin Klein’s Spring 2016 Global Advertising Campaign video and social media posts from Kendrick Lamar, Joey Bada$$ and Fetty Wap below:
— FettyWap1738 (@fettywap) January 26, 2016