Reebok Classic has teamed up with Finish Line for a new segment called “Studio Sessions.”
The first installment features Kendrick Lamar in the studio in which he recorded his latest album, To Pimp A Butterfly.
Within the visual, Finish Line ambassador Jacques Slade asks Kendrick when realized he wanted to rap.
“It was actually the first time I heard my voice,” Kendrick says. “It was that simple for me… I was just infatuated by how I can change my voice on this piece of equipment and it comes back over instrumentation and it makes music.”
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K. Dot also mentions that his affinity for Reebok sneakers began in middle school.
Watch the “Studio Sessions” interview below:
For more Kendrick Lamar coverage, watch the following DX Daily:
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