Add Balmain to the long list of fashion endorsements the Wests have received this year.

Kanye West and Kim Kardashian are the new faces of the French label’s spring/summer ’15 campaign.

Kim revealed the news via Instagram today (December 22). Her caption: “BALMAIN!!!!!!”


A photo posted by Kim Kardashian West (@kimkardashian) on

Each of the images, which belong to Balmain’s “Army of Lovers” ads, place the couple in high end garbs from the designers’ upcoming seasonal collections. In one photo, Kim and Kanye pucker up for an intimate kiss.

The Balmain “Army of Lovers” promo is the couple’s first fashion campaign together. It was shot by renowned photographer, Mario Sorrenti.

Last year, Kanye told LA’s 97.1 Amp Radio that he designed a pair of Balmain sneakers that were never advertised as a partnership. Both Kanye and Kim are reportedly close with the brand’s creative director Olivier Rousteing, who also posted the ads on Instagram.





The images will run in select magazines globally next year.

For additional Kanye West coverage, watch the following DX Daily:

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