Nipsey Hussle says he will be selling 100 copies of his new album, Mailbox Money, for $1,000 apiece. The Crenshaw rapper spoke with XXL and said the music is not the only thing fans will receive with the purchase.
“If you buy Mailbox Money, you’ll get a product that I haven’t announced yet: access to the secret store that we’re getting ready to have the grand opening for and you get to hear Victory Lap exclusively with me in this place that we built,” Nipsey Hussle says. “It’s an experience. We can’t fit more than a 100 people in the store. We just wanted to do something different this time.”
He says that Mailbox Money, the “album before the album,” title represents the ownership he has over his career as an independent artist.
“The whole structure of the industry is to give the creators the advances in return for the ownership, the masters,” he says. “Looking at 2014, I look back. We made more money off Mailbox Money than we would have made off taking an advance from anybody. We made more money letting our fans buy the stuff directly from us than what any label could have offered us. From the clothing to music, just looking at our life and business operation, at the high levels of business it’s a bunch of equity. They looking at catalog, two years down the line you’re getting legitimate checks out of the real estate and it’s just coming in the mail and it’s real.”
He says that Victory Lap is coming at the “top of the year” and explains how the title reflects his musical journey.
“I just feel like I got a new wisdom of life,” he says, “to be able for my seeds to bear fruit. It’s a process that takes time, to see you eat the apple off your apple tree. I think 2014, it was just a year where your hard work and vision becomes visible. It becomes clear. Victory Lap, even the title. It’s the accumulation of trial and error that’s what I represent, trial and error. It’s not genius. Even outside of music that’s my life story.”
I respect his hustle but 1000 is alot. I hope he sells that tho….game changer and nice come up
for 1000 a nicca better hop out the screen and suck mah D nah mean?
Nigga are you insane? You gon have to buy about 98 of them yourself so you don’t look like a jackass. 100 x $1000, shit, I’ll give you 100K if you let me suck on your penis once a week for a year.
independent while relying on major label cats to give him features and buy his overpriced mixtapes
He’s asking for to much. I get it, you sold the last few for $100 a piece and you want to markup these ones to grow further, but, at least offer multiple packages, like Kickstarter, because no-one wants to pay that much, simply for exclusivity.
lol dont worry they said the same shit when he sold the first one for 100. you broke m’fukkas wouldnt by it if it was 10 dollars shit probably wouldnt even by it for 10 cents. he gonna sell every single copy get another 100,000 and drop another album soon after and bam just made more money than it takes your mother to make in 3-4 years.
I fuggs with it. I’m sure just like Crenshaw there will be a version for absolutely free and so the people saying “1000 is too much” well the 1000 dollar version isn’t for you. It’s for the diehard fans, the rich fans, the Silicone Valley fans, the Hamptons fans, those fans of Nipsey who’ll pay whatevers in they pocket to get a better more personal fan experience of his brand. I fuggs with it indeed. If I had a stack to blow I’d definitely do it.
lets be real. its for his family and rich rapper friends like jay-z and ross who will buy one out of pity knowing the nigga cant get no record deal and could never sell any real units in stores
All Nip cares about is m0ney m0ney m0ney and finding new ways to exploit his fans for their hard earned m0ney
Its very important for me to be independent since i can charge a SHITLOAD of cash for my trashmusic.Labels only charge the standard fee and lets face it,im not makin any of that so TURN UP the prices!!Got to earn to afford havin butter on the bread my dawg!