After an announcement in August that the NFL would commission Bose as the official headset brand for the league, a new ban will restrict players from wearing Beats by Dre headphones during all NFL-related broadcasts. The scope of the ban applies to “all TV interviews during training camps or practice sessions and on game day” according to Yahoo! Sports. Players will also be barred from appearing on-camera with Beats during postgame interviews up to 90 minutes after the end of each game.
Players wearing the headphones during restricted times will face a fine by the league. The ban “isn’t expected to impact Beats’ promotional deals with NFL Pro Bowlers like Colin Kaepernick and Cam Newton” according to Rolling Stone though the rules will be applied to them all the same.
The NFL released a statement detailing their history of “[prohibited] branded exposure on-field or during interviews.” The statement claims that “the policies date back to the early 1990s and continue today.” A league spokesperson added that “Bose is not involved in the enforcement of our policies.”
Beats by Dre responded quickly with a statement of its own, claiming that the brand has become “as important to performance as any other piece of equipment.”
“Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual,” a spokesperson for the company said according to Recode. “Music can have a significant positive effect on an athlete’s focus and mental preparedness and has become as important to performance as any other piece of equipment.”
Beats by Dre has a 61 percent market share on headphones costing more than $100 according to Recode. Bose holds 22 percent of the same premium headphone space while Sony lags behind with 2 percent. The NFL ban follows similar restrictions put forth by FIFA during the World Cup soccer tournament (where Sony appeared as a sponsor). Besides Bose’s latest deal with the league, Microsoft reportedly pays up to $400 million for its Surface tablet to be used by coaches and players during games according to CNet.
RELATED: Beats By Dre & Fendi To Release Headphones In Collaboration
vince young suicide doors, lifes a bitch die for her
There’s enough product placement in the NFL as it is. Tell Dre & Jimmy to take their dog and pony show to the WNBA.
LMFAO the WNBA
SMS Audio is perfectly acceptable though.
I’d just love to know how much Bose paid to make that happen
Technically they are beats by apple…#loophole
if you wanna get technical they were never beats by dre then
they were beats by monster
Look, we’re not hear to speak gibberish to Bob Loblaw.
Bob Loblaw; how’s your law blog goin?
It’s funny how the fans in the picture of Kaepernick are booing him LOL!
It’s not a picture it’s a video… 2nd it’s not his teams fans thats booing him I’m guessing you never saw this video before
Beats are for kids. Bose are for grown folks.
Bose quality >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Beats quality
It’s like comparing a lamborgini diablo to a kia rio
Only difference is the media is convincing the public that the Kia Rio is the best car of all time.
Lol so True!!!!
its not media, its called marketing. that’s success. its not much different than apple and its competitors.
Beats has 61% of the market
Bose has 22% of the market
Sony has 2% of the market
SMS Audio has -.0000005%.
The league felt no need to release a statement to address the 1 cheerleader in the league that was sporting the SMS headphones; instead, they simply left a pink post-it on her locker. They were thoughtful enough to put a smiley face on it.
football is a gay mans game. sms wanted nothing to do with a sport where grown man wear tights and slap each others butts.
sms got carmello though so basketball and boxing is almost on lock!
2nd best comment on this post lmao
To all the Idiots who don’t like beats headphones. We get it you don’t like it->”Its too expensive”, “The sound is rubbish” , “Its a fashion statemet”…blahblahblaaaah!!! WE GET IT.
Good for you. So don’t buy it, or watch its commercials.
But what i dont get is you idiots being so concerned with other people using THEIR own HARD earned MONEY to buy Beats headphone. It aint you business if people are “Falling” for the hype commercial and all that. it is not your business what people do with their money…so STFU
Calm down lil faggot, lol.
lmaooo
Can anybody have an opinion around here or did it suddenly become illegal to possess one? If that’s the case, then I plead guilty, your honor. Look, I don’t give a fuck if this makes you sensitive or whatnot, but the truth is that Beats headphones are clearly for teenagers and young adults who choose to waste their paychecks/rent/utility money/tax refunds on those bullshit headphones. That’s how I feel. They’re the audio equivalent of buying ugly, colorful Jordans.
that’s cool, but means they should get these players bose headphones for those times. they shouldn’t force them to have to buy bose for work
Oh yeah, because those poor NFL players cant afford some headphones with all those millions? Gtfo queer.
lmaoooooo
ROFL this made my day
Communist fuckers.
Da fuck u say???
too late ray rice already used beats on camera
get em!
Beats By Ray
Clever comment.. the best on this post
This is the funniest comments ive read on here in a long time
kinda funny how that happend,its kinda like the same way jimmy iovine wouldnt let 50 show his sms headphones in music videos paid for by interscope when 50 was signed over there, only difference is Jimmy and Dre already cashed in on Beats (I own a pair of Beats and think the sound quality actually sucks/I actually prefer wearing my skull candies in the gym cause they got better sound quality)
the major difference here is that the NFL doesn’t own a piece of Bose like Jimmy and Dre did with Beats, which they used Interscope are a platform to make them bigger.
I think the Beats headphones are good, but overpriced. Besides, Bose is better.
Do you guys realize “football” is called thus because you play with your “feet”. In future, please refer to this ersatz sport by its relevant name; American Football. The term “soccer” also needs to be disregarded and looked upon like other erroneous, antiquated terms like “half-breed”. Whilst we’re on the topic of semantics, throw away any Webster’s or American-leaning dictionary and invest in a legitimate edition from the UK, half of the words in these tombs are mis-spelt. If you wanna witness what real, genuine “football” looks like, Google yesterday’s game between Spurs and Saints. We done ’em in, and now back up to sixth. Yid Army!!
Stfu lil british faggot,lol
. Aint nobody give a fuck about “spurs” or that pussy shit soccer yall call a sport.
I watched these girls diving, faking injurys and shit even though its next to a no contact sport………..faggots.ill never watch that shit again.
Btw fuck off and go whine on some british site as I find your countries history to be disgusting, racist sick shit.
^Amerikkka is 100 times more racist than the UK you uncle tom but you right ain’t nobody give a shit about Spuds COYG
Maybe the whites history, most of whom are BRITISH,dutch,french.
England are scumbag murdering colonisers who raped most Africa and not to mention countless countries around the world, through greed and slavery.
Most of these countries are still fucked up to this day because of your SICK FUCKED UP LEGACY.
Somebody just got ethered
GTFOH u fuckin herb this is an American site.. if u dont like it go log on to a pussy ass British website or listen to them whack ass European battle rappers lmao u damn bloke