Breaking down the motivation behind their upcoming release, longtime manager of Bone thugs-n-harmony Steve Lobel spoke with HipHopDX about plans for the group’s million dollar album. Following in the steps of Wu-Tang Clan earlier this year, Bone thugs announced that they would produce a single, $1 million copy of their final group album and sell the product to the highest bidder.
Detailing the plan from the HipHopDX offices in an interview that first aired on DX Daily, Lobel said that the group hopes to peak $10 million for the sale.
“I been with Bone 20 years,” he said. “A million dollars is not enough. So, we’ll make the product and we’ll try to get $10 million for it. And then make something for the fans ‘cause the fans really want something. A lot of people just wanna say they did it. There’s a lot of billionaires around the world that might just say, ‘You know what? I’m gonna do it just to do it.’ They have nothing else to do with their money. They just wanna be cool.”
In July, Krayzie Bone spoke with HipHopDX about the concept for their final album.
“When I heard about what [Wu-Tang Clan] was doing—and I think it was you who told me about it—I just thought it was a brilliant and genius idea,” he said. “I thought to myself, ‘It’s not that many groups that can do something like this and have major results from it—Wu-Tang being one and us another.’ I took it back to my dudes and they thought it was a [great] idea. Ever since I told Bizzy [Bone] about it, he’s been on my neck everyday like, ‘Yo, we need to do this, Kray! We need to do this, I’m telling you. I love Wu-Tang but I think we’ll have much better results, I’m telling you.’ We talked about it for a while then we were coming up on this world tour. We said we need to do everything simultaneously. The idea for that is to make it the final group project. What better way to go out and to solidify the [Bone thugs-n-harmony] brand. I don’t see no other way. It has to be big. We have to make sure we reach everybody. So I think doing it like this will be huge, especially for our last group album.”
RELATED: Krayzie Bone Says Bone thugs-n-harmony “E. 1999/Legends” Album Has $1 Million Bid
Good luck with that.
dem niggas high af
hahaha i jus got weak ass
brollya just got “weak ass”
the rap fad is over and the fad within the fad is a joke
It’s been going on for 40 years and you still call it a fad?
I wouldn’t pay $10 for dese niggaz album. GTFOH.
If they are gonna bill this as their last group album & they want to command that type of price for it, the only way it’s going to work is if they end it like they started it. That’s with all 5 members, and that’s with DJ Uneek doing all the beats (maybe a DJ Yella beat or two). That’s the only way to justify some rich hardcore Bone Thugs fan buying this album, that nostalgia factor right there would give them the excitement to make that purchase. If they try to come with some new school DJ Mustard or Hitboy, or Mike Will Made It type bullshit or Swizz Beats or some shit, they might as well make a regular $9.99 album the regular public can buy.
That’s pretty much what they plan to do. The first disc will be a throwback to the E.99 sound with DJ Uneek. The second disc is supposed to be all the new music stuff. But I agree with you Big J. It’ll take a classic sound to bring out the bidders. Thank you for the comment.
big j they lost their fanbase when they started doing pop beats and still havent figured it out
I don’t think Big J knows who Bone Thugs -N- Harmony is or know what they rap about. Bone needs back to their roots for this album to do good in sales…..but…. Their only making one copy so sales don’t mean anything for this album.
Foe Da Love Of Money
10 mil? Bone Thugs are strugling rappers who repeat themselves with every album they make. Conclusion they aint hot anymore. I will give them a 1 dollar!
hiphop.. so damn embarassing, far too often.
putting a high price tag on it, won’t make the music any better…
the chicken gotta be right tho
^ Best comment
The problem is no one gives a shit about Bone thugs-n-harmony in 2014. Their last album sold, like what 50 copies?
LMAO YEAH RIGHT
“well try to get $10 million for it. And then make something for the fans”
lol, way to shit on the fans for the ‘highest bidder’ who ‘wants to be cool.’
Fuck you, Bone. As a longtime fan since day one, I can honestly say that you guys won’t make an album worth near as much as this ridiculous $10 mil price tag anyway. So go ahead and sell out to the highest bidder and end your legacy on some gimmick shit. Go ahead.
I feel you dawg been down with Bone from the 1st time I saw Thuggish Ruggish Bone video back in 94… Its like a slap in the face for us REAL FANS..
The problem is Bone are 90’s rappers who had 2 hot albums but now nobody is checking for them. Also the rapidfire flow is getting boring and you could never understand Bone. Now they have no fans, are broke, are in jail, are high etc. Its 2014 and not 1994. Retire!
Lol lots of people understood bone and their fast flow, that’s what made them so successful, that was back in the day when everybody HAD to have their own sound and no biting was tolerated, now everything is saturated with similar sounding shit, which is why I still enjoy hearing some grimey 50, new Wayne, Yelawolf, Mgk
I don’t get why people comment to hate on something they know nothing about. Bone thugs changed the whole rap game homie!! No one checking for them?? Then why they doing sold out shows all over the WORLD!!??? Stay in your lane and go turn on your radio and go follow the next dance trend lil boy.
who ever is gonna buy that album for that money for something that’s not gonna be on the level of their old stuff is a moron, facts is bone is washed up now, i used to be their biggest fan back in the 90’s. best days are behind them!
If they could actually go back to the sound of E.1999 it would be worth every penny. But until someone can bring Eazy back, it ain’t happening.
They still have a solid fan base, they been around 20+ years 90s rappers? They started in the 90s and still going strong stop the hate these cats are surviours legendary
their newest albums suck for real nobody even fucking listens to their new shit only the goodold stuff which was from the 90s.and on tours people go to listen to their classics like foe the love of money and not some new wack shit
No fans? Lol google krayzie and wish in mexico 2014, see the crowd they’re still selliin out shows
thats funny cause ive been saying years that the only people still listening to bone is Mexicans and Filipinos lol
They had more than 2 hot albums sorry bro, they got abt 8 group platnium albums no other rap group has done that. Thru all their trouble they have still managed to be the most consitent rap group of all time
Greatest rap group ever btnh fo ever
I know btnh were big in early-mid 90’s with crossroads n that album went like 5x platinum but they aint got near the fan base that wu-tang has these days so 10 mil sound a bit crazy
this retard confuses bone thugs for drake. I bet the album wont even sell over 1000 units aint no1 checking for old hasbins. Get out of the 90s hipster nerds and all you 90s rappers. Evolve or move on you hasbins.
I wonder if 20 years from now, when Drake is just a distant memory, you’ll still be on Drake’s dick and all the young ones are calling you a 2010s hipster nerd and telling you to “evolve or move on”. Just wanted to give you a future insight.
what makes you think this gonna last another 20 years
I hope you know Drakes whole style is from Bone thugs -n- harmony…
Yea so wu tang got more fans than bone? But bone sold like way more records, btnh 4 life bitch
Huge fan but their ship has sailed. Their last few albums were pretty bad and they are certainly not a $10 million group anymore
Good for them.. let em make an album and sell it for whatever they want.. I wouldnt buy it regardless the pricetag.. but I believe someone will definitely end up purchasing the album for the price or maybe even more in an auction.. a lot of you don’t understand what real money is like and how petty 10 million is in comparison.. but that aint my business tho..
I do believe Bone Thugs can make a come back especially the way this generation of music is and actually Migos stole Bone thugs flow if they do make another album they better not hav rick ross fat ass on their they gotta get a feature from Kendrick, Asap Rocky, Drake, D’Allan Rixxx and Ab-Soul dats da only fcukn way i will buy a bone thugs album.
J Cole, Drake, K.Lamar wouldn’t get 10 Million for one record when they selling a million a record….SO I pay you 10 Million then you turn around and only sell 54K first week so now I can’t get my money back
Remember this kids you don’t get what you r worth, you get what you can negotiate, they have good leverage to make a good deal.
Bone dope but shit they need to drop somen new
who’s Bone these niggas 50 years old nobody wanna hear that shit anymore
undeveloped brain teenager^
of course NONE of YOU broke ass cornballs are going to pay $10M, but some rich dumb ass will..(back to your worthless lives)
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Maybe they should go on Shark Tank lol
FIRST.OF.ALL.IDONT.EVEN.FUCKIN.THINK.THAT.RICH.PEOPLE.WHO.CAN.AFFORD.10.MILLION.DOLLARS.JUST.FOR.A.SHITTY.CD.DONT.EVEN.LISTEN.TO.RAP.AND.ESPECIALLY.BONE.THUGS.ANYWAYS.THEY.FORGOT.WHERE.THEY.CAME.FROM.NOT.ONLY.THEM.AND.100MORE.ASSHOLES.SELLOUTS.ITS.ALWAYS.FOR.THE.LOVE.OF.MONEY.THEY.EVEN.SAID.IT
Damn go back to school!!! Or……. GO.BACK.TO.SCHOOL.AND.LEARN.HOW.TO.TYPE.BECAUSE.YOU.ARE.A.FAGGOT……LOL
this is a spit in the face to the millions of fans who supported them since day one and on top of that their gonna add wack rappers to their new album
Steve I worked with you in Colorado and I seen you Patty stranger show I have a woman that I think is perfect for you please call me and let me know if you would just love to see who this woman is trust me I think I’m on spot with this
There Worth is priceless , You can not put a price on the truth,they have shut every rapper down with there Words as sharp as a double edge sword ,spreading the truth of the scriptures ,perfectly Harmonized , And a style way ahead of it’s time , it is for every Generation thru out the history of Man and music , Much love Guys , Keep that truth Flowing ,
Sincerely yours,LYON of Yahudah