Though Kanye West is a less frequent tweeter than some of his peers, the Chicago producer/emcee made a significant exception on Wednesday (January 4) night, choosing to go on a several-hours-long posting spree.

West began by discussing his experiences navigating the fashion design world, until he revealed that he has started a new company named “DONDA,” in honor of his late mother, Dr. Donda West.

@kanyewest
Kanye West DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas…
Jan 05 via webFavoriteRetweetReply

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@kanyewest
Kanye West I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts…
Jan 05 via webFavoriteRetweetReply

@kanyewest
Kanye West app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist …
Jan 05 via webFavoriteRetweetReply

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@kanyewest
Kanye West doctors, scientist,teachers…
Jan 05 via webFavoriteRetweetReply

Yeezy continued, revealing that DONDA would be “comprised of over 22 divisions with a goal to make products and experiences that people want and can afford,” and that he wanted “to put creatives in a room together with minds that are all waaaay doper than me [sic].”

Kanye added that if anyone would like to reach out regarding the idea, they could send an email to contactDONDA@gmail.com.

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