Pharrell Williams recently announced his partnership with Karmaloop TV to serve as its creative director, but he’s lending his artistic expertise elsewhere. The Neptunes member served as creative director for Plum Magazine’s May/June issue, conceptualizing a cover shoot with model/actress Rachel Roberts.

“I thought, you know what? Why not make an edible cover?” explained Skateboard P of the cupcake-themed look, opting out of shooting the cover girl. “Art direction? That’s me. I know what I’m doing. Cameras? I don’t even know where to buy disposable ones.”

Last week, the Billionaire Boy revealed his partnership with United Entertainment Group to launch I Am Other, a “content-driven property that spotlights new musicians, filmmakers, designers, artists and innovators through online, mobile and retail channels, TV shows and films.”

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