Ludacris is the latest to reach out to the younger generation. The Atlanta, Georgia rapper has partnered with the National Runaway Switchboard, appearing in several public service announcements to help draw attention to a hotline for troubled youth.

“I’m fortunate I’m in a position where I can help the National Runaway Switchboard reach out to runaway and at-risk youth,” said Luda in a statement. “I want young people to know they don’t have to face their problems alone and this new live chat service will provide another way to get the help they need.”

Luda, who joined forces with the organization in 2006, will bring attention to the hotline, which helps provide teens with information on how to find shelter, food and other means. 

The platinum MC is currently working on his eighth album Ludaversal, slated for release later this year.

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