As of late, Diddy has acted in film and broadway, but is now taking his talents back to commercials.

In typical Diddy fashion, however, only the largest stage for commercials would do: the Super Bowl.

The music artist and entrepreneur will star in a Mercedes-Benz Super Bowl ad, in which all the company’s cars come alive to travel and acknowledge the latest and greatest models it has to offer.

Among the vehicles to come alive is Diddy’s, who, understandably, goes chasing after his expensive investment.

Diddy isn’t the only emcee set to make his mark during the Super Bowl ad campaigns, as Eminem will be getting in on the action himself with a Lipton Brisk ad.

Watch the ad below: