After over a decade of super-stardom, Detroit, Michigan’s Eminem has finally agreed to an endorsement deal. The Aftermath Entertainment emcee/producer has reportedly signed a seven-figure contract with Lipton Teas, for an advertising campaign that will launch during this Sunday’s Super Bowl game between the Pittsburgh Steelers and Green Bay Packers.
Although not confirmed, early reports, via The New York Post, claim that the spot will chronicle a typical day in Eminem’s life. The ads will be presented in claymation, similar to Lipton Brisk’s famed ads with Frank Sinatra several years ago.
Super Bowl ad time this year is reportedly at $3 million per minute.
Super Bowl coverage begins Sunday, February 6 at 6:30 pm EST on the FOX network.
UPDATE: An image has been revealed of the Eminem claymation dolls’ face and inside components.
HipHopDX will keep you posted.