With pioneering licensing deals in the 1980s with Sbarro, Pepsi and Swatch Watches, The Fat Boys are no stranger to endorsements. On the heels of announcing their upcoming concert with Special Ed at Twitter headquarters in San Francisco, the legendary Rap group now told HipHopDX that they’ve unveiled their own brand of coffee.
Orchestrated by Fat Boys’ manager, Uncle Louie, Prince Markie Dee and Kool Rock-ski have partnered with Newhall Coffee to release the “Beat Box Blend.” The vanilla-caramel-flavored roast is now available via national distribution at such chains as Costco, Wallgreens, Whole Foods and Publix. Proceeds from the specially-designed blend will go towards the Prince Markie Dee Labor of Love Foundation.
The Fat Boys also have ongoing T-shirt licensing deals with Urban Outfitters, Spencer’s Gifts and Hot Topic.