Hip Hop mogul Diddy is expanding his ever-growing list of business ventures to include a new line of headphones entitled Diddy Beats headphones.
Diddy has teamed up with Monster Cable and Beats By Dr. Dre for the launch of Diddy Beats. Beats By Dr. Dre also includes a line of headphones from pop star Lady Gaga.
“My mother played music for me as a child, and I grew up loving the way music made me feel. It brought out joy and pain. It was my first career, my first love,” said Diddy. “No matter how many roads I travel, my heart always takes me back there. Music is my life, and Diddy Beats is an expression of how great sound makes me feel.”
Diddy Beats’ in-ear headphones will retail for $149 and will be available in both black and white colors.
“What Diddy has done with Sean John is incredible. His marketing genius combined with his sense of design and fashion is unparalleled in the music business,” explained Interscope Geffen A&M chairman Jimmy Iovine. Iovine also played a part in the creation of Beats By Dr. Dre.
A release date for the Diddy Beats headphones has yet to be revealed.