Ice Cube has insinuated that he believes there may be a concerted effort to limit the heights he’s able to reach with his three-on-three basketball league, BIG3.
The statement followed a post made by NBA veteran-turned-podcast host Stephen Jackson encouraging more fans to support the league, which is gearing up for its sixth season.
Cube reposted the clip and called the NBA and ESPN out for their apparent lack of support.
Ice Cube did not offer examples of further details of whatever conflict may exist. However, this isn’t the first time he’s addressed the NBA’s lack of recognition or support for BIG3.
The Friday star first spoke out in 2020, when he believed the professional league had stolen from his camp when they changed the format of the 2020 NBA All-Star Game. Last year, Cube spoke at length about the discord in an interview with Basketball News.
“The NBA hasn’t been the nicest to the BIG3,” Cube said. “Of course, publicly, they say all the right words. But we know privately, there’s things done behind the scenes [with] sponsors, broadcasters, blah blah blah… It did tarnish my fandom a bit.”
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On Friday (October 14), BIG3 announced a new milestone in the company’s evolution with the announcement that it had officially been certified as a Black-owned and operated business by ByBlack and the U.S. Black Chambers, Inc.
The recognition places Cube and his partners within ByBlack’s expanded network, putting BIG3 in position to work directly with Black businesses at every stage and foster relationships with Black Chambers across the country, thus supporting the league’s commitment to supporting Black entrepreneurs.
“From day one, the league has been dedicated to providing opportunities for Black players, fans, investors, and partners,” Cube said, “and we are proud to be a part of a nationwide network of Black business owners.”
While his relationship with the NBA is dicey, Ice Cube’s recently founded Contract with Black America has launched a partnership with the NFL, through which the football organization has earmarked $125 million to invest in and partner directly with Black-owned businesses.
Ice Cube obviously didnt do his research on the Vince McMahon and the XFL.
enough capital for nba to be majority black owned 10.mp.money keep makin deals n partnering wit dev ils this what happens use ur own capital stop beggin 4 the mans crumbs or dont keep doin what ya do im not in your tax bracket
We need to buy black stop going to Chinese while china get everything from africa Black people wake up by black black banks everything black
100 I love it!!!!!!
Big 3 is a joke
There we go again. Another day another ice cube complaint. Why the hell would nba support this anyway??? You’re a dick, you been a dick your entire life why would they reward you pr work with you dummy?
STFU punk
Someone is either a hater or has a personal problem with Cube too be calling this man names ? Will you have that same energy in his face?
Yeah china owns NBA… you think they want any competition from some peasant
China don’t own shit. Small hats own NBA. Adam Silver is a small hat, for example.
why does Ice Cube think NBA wants to help him or cares about these old broken down players Ice Cube wants to prop up? NBA knows big 3 is just a shell to organize a rival league. so they aren’t going to help in any way. There’s more than enough players out there to have 3-4 pro leagues just as good as NBA. CEBL just started up in Canada and the quality is ridiculously high. some nights g league is more entertaining than NBA. business is not charity
Cube it hold they were coming and to shut up. They ain’t trying to be friends all they want is DIVIDENDS.
when you’re young and coming up you think the reason it’s hard to make pro is because the skill level is so high. and that’s definitely part of it. but it’s only when you get older and have more experience to judge game speed and skill that you see how many guys could play pro if they got court time. It’s a lot of young dudes ages 18-32 who have Division 1 even Division 2 not playing in NBA. guys don’t make the league not because they can’t play but because it’s 25 guys ahead of them in the depth chart. there’s no scarcity of pro level players in any major sport
Its business Cube. Why do they wanna see you suceed? Cause its black owned? Dont work that way up w the big boys, you get treated (and screwed over) fairly like everyone else.
Ice Cube accusing NBA is antisemitic. Adam Silver, the man running the NBA.. he is a small hat. It’s modern day slavery. Sure, the ballers get hundreds of millions, but that’s just crumbs. Imagine how much the people running the show make.