Hopsin has experienced a stop-and-stutter type of 2017 since going full speed ahead with his Undercover Prodigy label, his official post-Funk Volume endeavor. But if the lyrics (and highly entertaining accompanying visual) for his new single “The Purge” is indicative of the artistic mindset he’s currently operating with, then the rap world best be on the look out.
It’s on and popping in Hopsin’s mind.
Obviously borrowing its ethos from the dystopian horror film series of the same name, Hopsin’s “The Purge” video also splices together imagery of a corpse-carrying Lamborghini, a school bus full of animated Beckys and the KKK binging on hot dogs.
The most eyebrow-raising aspect of the clip comes courtesy of a Ghadi-channeling Hopsin overseeing a b-boy battle featuring Donald Trump and Kim Jung Un, which — aside from the relevant political implications — is right on the money thanks to the recent surge of Google searches for the word “dotard.”
During his #DXLive segment earlier this year, Hopsin scoffed at the notion he should have stuck it out with his former independent situation, but revealed his intent for his new label.
“I definitely [know how] to build the buzz up for an artist that’s for sure. I think my opinions for what a good artist is, I think, is valuable,” he explained, detailing the rollout for Undercover Prodigy’s roster. “A good artist, in my opinion, they have to be talented lyrically. There are so many lanes of what good is and what good is now [so] it just depends on what I’m seeking or what any label owner is seeking.
“I think [social media] also matters,” he added. “They have to be willing to promote themselves and feed their fans with things they may think are unnecessary.”
Check out “The Purge” video above and let us know how ill it is in the comments.
Building up the buzz for artists? I thought that mainstream attention grabbing industry crap wasnt you?
Building up buzz is building up popularity, you think tech n9ne doesn’t “build up buzz” for his artists? How are you supposed to be a rapper if no one knows who you are?
It’s not Ghadi it’s Gandhi
Sahi karo warna gaad maar lunga
Hopsin can undoubtedly spit fire, his music just isn’t my cup of tea for whatever reason. Right before he fell out with FV, he posted on Facebook that he was working with Harry Fraud. _That_ is a track I’d love to hear, because I know it would have great lyricism and a dope presentation to go along with it, whereas his own beats tend to be too “turn up” for my taste.
He made this beat? Yeah he is an undercover prodigy . Def has his ear on the pulse
I’m a fan. But the beats are a bit much. Let’s get Hop to just rhyme on some chill ill shxt for once. He’s got rhymes for days.
Yo I’ve always respected his talent never liked his music thought. But this shit is fire got all the elements dope lyrics dope beat and zone social commentary . Salute
Legit, trump is in EVERYONES mouth lol. They don’t even realize, they are the sole reason he became popular. If people ignored him, he wouldn’t have had he platform to win.
But instead, everyone went crazy, constantly bashing him.
Like they always say, no such thing is bad publicity.
Yuuuup but your dumb for saying that trump didn’t rise on his on evil intentions and sorry dude your a racist now cause you made a statement that was anti trump… aha but no seriously people fucked up on that one, every artist put there 2 cents in when trump was running… basically making everyone aware of the guy
he hates obama too js… suck on your slave masters dick gluck gluck gluck