In conjunction with Czar Entertainment, rapper Gucci Mane has created his own label – So Icey. The label, which will be distributed by Asylum/Atlantic Records, will release his third album. The album will feature Silk, Pimp C, Rich Boy, and production from Nitti and Shawty Redd.
“It was a great coup for us to land Gucci Mane,” said Todd Moscowitz, President of Warner Music Group’s Independent Label Group (ILG),. “He’s one of
the most charismatic and acclaimed rappers on the street, with an
extraordinary life story and the authenticity and talent to back it up.”
“Gucci has been writing poetry
and stories since he was ten-years-old, and it shows in the creativity
and depth of his music. He is a brilliant rapper and a fantastic
character who is injecting real originality and humor into the hip hop landscape,” said Atlantic Chairman/CEO Craig Kallman. “Since releasing his first album two years
ago, he has emerged as a compelling true-life storyteller with a unique
voice and undeniable star power. I am thrilled to welcome Gucci and his
So Icey label into the Atlantic and Asylum family.”
Gucci Mane was signed to Big Cat Records when he released 2005’s Trap House, which has the single Icy. Last fall, he released his second album, Hard to Kill.