GloRilla has accomplished a major milestone: she’s the first person to be an ambassador for all four of Rihanna‘s brands.
On Tuesday (February 4), Savage x Fenty, Fenty Beauty, Fenty Skin and Fenty Hair all announced that Big Glo would partner with them.
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“I’m beyond excited to be the first joint partner for Fenty brands for spring 2025,” Glo said in a statement. “Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage x Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t wait for y’all to experience it all.”
You can check out images from the rapper’s first campaign for the brand, “Glo Up Close,” below.
In other GloRilla news, the Memphis rapper is hitting the road for a new tour in support of her debut album GLORIOUS, and she’s bringing Real Boston Richey and Queen Key along for the ride.
Sharing a promo clip in the gym with Key, Glo announced the tour on January 30, writing: “AYEEEEE WE GOING ON TOUR Y’ALL!!!! It’s time for The GLORIOUS TOUR! IM SO EXCITED!!!!!!”
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The 22-date trek kicks off in Oklahoma City in March and will hit cities among the likes of Atlanta, NYC, St. Louis and more before wrapping in Glo’s hometown of Memphis in April.
2025 is already shaping up to be another banner year for GloRilla with the Fenty deal, the new tour and a performance on Saturday Night Live.
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2024 was just as great, with Glo landing on multiple year-end lists including TIME – which crowned her hit single “TGIF” as ‘Best Song of the Year.’
Among songs like Beyoncé‘s “Riiverdance,” Kendrick Lamar‘s “Not Like Us” and Kehlani‘s “After Hours,” Big Glo holds down the top spot for her single-ladies anthem.
“For GloRilla, being single is a supernatural experience,” reporter and critic Stephen Kearse writes of the track. “When the Memphis rapper isn’t in a relationship, she’s not just free from headaches and responsibilities; she’s powered up, unstoppable, glowing. She spends ‘TGIF’ toasting to this enhanced state over seismic bass kicks and a cinematic horn loop that brings to mind Godzilla ascending from the Pacific.
“Her bullish delivery elevates her mundane boasts — feeling good, looking ‘fine as hell, ‘ sporting a fresh mani-pedi — into titanic flexes. This ode to Friday clubbing isn’t self-empowering: It’s a display of power.”
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Billboard also named the Memphis native as the hottest female rapper in the game for 2024.
