Future Launching New Company In 2024: 'New Year, New Ventures'

Future is looking to expand his Freebandz empire in 2024, and it appears it will involve nurturing the careers of Hip Hop’s next generation.

While fans were likely hoping for an update on his forthcoming album, Pluto instead revealed plans to launch his own management company on X (formerly Twitter) on Tuesday (January 2).

“New year – New ventures. Starting my new management company 2024,” he wrote to his 7.7 million followers.

In a follow-up post, he added: “Very grateful for everyone who played some type of role in my career up to this point…more to come.”

New year – New ventures. Starting my new management company 2024.

— FUTURE/FREEBANDZ (@1future) January 2, 2024

Very grateful for everyone who played some type of role in my career up to this point…more to come 🦅

— FUTURE/FREEBANDZ (@1future) January 3, 2024

Future already has a head-start in management as he’s helped launch the careers of the likes of Real Boston Richey, Doe Boy, Young Scooter, DJ Esco and more through his Freebandz label, which he founded in 2011.

Having turned 40 years old last November, it appears the Atlanta rap legend is ready to diversify his portfolio outside of his successful solo music career.

In an interview with GQ in 2022, Hendrix spoke about his ambitions to branch out with different business ventures and join JAY-Z and Diddy in Hip Hop’s billionaire boys’ club.

“How’s the future looking? Billions, that’s how it’s looking,” he confidently stated. “Office buildings, real estate companies, publishing companies — just success all-around, whatever I put my mind to. Whatever that is in the future, whatever I’m putting my mind to, I want it to be successful and reach its highest potential.”

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While it’s now been two years since his last studio LP — the chart-topping, platinum-certified I NEVER LIKED YOU — Future is expected to put numbers on the board this year.

Last month, he confirmed that his and Metro Boomin’s eagerly anticipated collaborative album is indeed “on the way.”

The duo have a long and successful creative partnership going back over a decade to the release of “Karate Chop” in 2013.

Since then, Metro has produced some of Hendrix’s biggest hits including “Mask Off,” “Low Life” and “Wicked,” as well as Drake collaborations “Where Ya At” and “Jumpman.”