Eminem has announced the release date for his new album The Death of Slim Shady (Coup de Grâce).
The Detroit rapper took to X (formerly known as Twitter) on Monday (July 1) to share a demonic teaser for the project, while revealing July 12 as the release date.
In the clip, Em takes fans to the fictional Pompsomp Hills Hospital where a woman gives birth to a demon baby with horns (presumably the origin story of Marshall Mathers’ alter ego).
He wrote in the caption: “OH SH*T!!! THE DEATH OF SLIM SHADY (COUP DE GRÂCE) [skull emoji] 7/12!!!”
OH SH*T!!! THE DEATH OF SLIM SHADY (COUP DE GRÂCE) ☠️ 7/12!!! pic.twitter.com/P7R6poa8Mz
— Marshall Mathers (@Eminem) July 1, 2024
Eminem first announced The Death of Slim Shady (Coup de Grâce) in April via a teaser trailer that dropped shortly after his appearance at the 2024 NFL Draft in Detroit.
In the clip, which took on the form of a true crime show, a reporter discusses Em’s controversial alter ego and says: “Through his complex and oft-criticized, tongue-twisting rhymes, the anti-hero known as Slim Shady has had no shortage of enemies.”
50 Cent also makes a cameo appearance and says: “He’s not a friend, he’s a psychopath.”
The reporter then adds: “The same rude lyrics and controversial antics may have ultimately led to his demise. Join me as we recreate the events that led to the murder of Slim Shady.”
Eminem pops up at the end of the clip as a blurred talking head and says: “I knew it was only a matter of time for Slim.”
Slim Shady released the first single “Houdini” in May, along with a whimsical, comic book-style video that evoked his 2002 hit “Without Me.”
The song, which reached No. 2 on the Billboard Hot 100, finds Em playfully jabbing Megan Thee Stallion and R. Kelly, among other targets.
“If I was to ask for Megan Thee/ Stallion if she would collab with me/ Would I really have a shot at a feat?” he raps, referencing the foot injuries she sustained when Tory Lanez shot her in 2020.
He later makes reference to the leaked sex tape that allegedly showed Kelly urinating on a minor: “In the coupe, leaning back my seat/ Bumpin’ R. Kelly’s favorite group, the black guy pees.”
The next single from the project, “TOBEY,” is set to be released this week with features from fellow Detroit rappers Big Sean and Babytron.
Wtf kind of album promo is this? Em is just a freaking weirdo at this point. Took the horror core side of hiphop too seriously.
Shut yo bitch ass up
It’s about to be a Shady summer 🔥
I just hope its good!! Last 3 albums been mediocre. Houdini seems promising though!
Em’s albums have aged like milk.
So has your mother
Wow, not sure how I could come back from such a witty remark. You surely got me with such an original Yo Momma joke. I kneel in your general presence, god of comedy.
Yo mama kneels in my general presence.
@R.Pgh I was inspired by your highly intellectual comment, you clown lol now go tell ur old ass mother that I’ll stop by tonight to lay some pipe
Drake’s better and his balls taste better in my mouth
How childish of him.. dude is like 60yrs old.. why can’t he act his age..
Cornu
Corny as fuck
Corny as fuck