Chrysler has Eminem to thank for its latest win. The Detroit, Michigan rapper, who appeared in the campaign “Imported From Detroit,” helped Chrysler Group LLC post its first profitable quarter since it filed for bankruptcy two years ago.
Declaring “This is the Motor City and this is what we do” in the two-minute spot, Em is credited in helping boost the company’s profits with the advertisement, which debuted during the Super Bowl. Compared to last year’s $197 million net loss during the same time period, Chrysler posted a $116 million profit this quarter, increasing its net revenues 35 percent to $13.1 million.
“It clearly had a fairly big impact also on market levels with (the) Eminem Super Bowl ad being extremely well-viewed on YouTube,” said Chrysler CFO Richard Palmer. “And introducing the tag line ‘Imported from Detroit.’”
The clip now claims 10.5 million hits on YouTube, averaging out to 1,000 cars sold for every 1 million views. “I think it’s fair to say that we are certainly – internally – very pleased with the results Chrysler has been able to achieve in the first quarter of this year,” said Chrysler CEO Sergio Marchionne.
The upcoming Chrysler 300 campaign will feature Dr. Dre, Detroit Lions’ Ndamakong Suh and designer John Varvatos.
FIRST!!!!
This is great news!!!
http://www.youtube.com/watch?v=koN-yF4ySQs&feature=related
Skywalker – Barton Block
man em could promote dog shit and make it sell lke gold
who said Eminem didnt make dog shit sell like gold cuz Chrysler was selling like crazy and it basically is like dog shit, but Eminem is still cool though
Eminem thinking he from detroit
i dont get who would buy a new chrysler car just because they put eminem and one of his songs in a commercial, they are still pieces of shit, overpriced cars
maybe i am underestimating the STANS
That just goes to show the definition of “star power”.
net revenues? Who the fuck wrote this article…profit is revenue minus cost, so how is revenue less than ‘net profit.’
i dunno but wasnt chrysler in the hole bigtime???? as in major debt???
it is a typo, it is $13.1 billion and Eminem made Chrysler an estimated $300 million dollars according to Chrysler LLC in just two and a half months after the Super Bowl’s Commercial of Chysler’s “Imported From Detroit”
They must of middle school kids write the articles for this site. Every article there’s an error. What’s the point of having editors if you don’t edit?
like you don’t have any errors in your response? hypocrite…but either way I agree with the fact that they need better editing on this site
dodges and chryslers are the worst cars engine wise just think about it…you always see old ass fords and chevys on the road from 80’s like its common place but you hardly ever see an old ass dodge or chrysler on the road cause they arent built to last
i used to have a close friend with a chrysler, they suck, but its good to see detroit gettin some money put into them. long overdue.
Germans produce the best cars.
Damn you all are some of the most negative ass commenters lol
“Good Shit Eminem holdin down Detroit”
Instead
“Chryslers a piece of shit anyway”
lol