Drake‘s bombshell legal filings against Universal Music Group appear to have quickly backfired as streams of Kendrick Lamar‘s “Not Like Us” have surged in recent days.
The chart-topping diss song is at the heart of the dispute, with Drizzy accusing UMG of artifically boosting the track’s popularity through the use of streaming bots and payola.
He has also claimed that UMG — the parent company of his label Republic and Kendrick’s longtime home of Interscope — defamed him by knowlingly releasing a song that accuses him of being a pedophile.
Since he filed the petitions on Monday (November 25), sales of “Not Like Us” have increased by a staggering 440 percent, while streams of the song have jumped by 20 percent, according to Talk of the Charts.
“Not Like Us” has also zoomed back up the charts of both Apple Music and Spotify, enjoying a 16-place climb on the latter’s Global chart.
This spike in popularity will also likely be reflected on next week’s Billboard Hot 100, which “Not Like Us” previously topped in May and again in July following the release of its music video.
Drake was recently warned about his legal battle with UMG inadvertently benefitting his rap rival by music industry and legal experts.
“No amount of money in the world is worth the reputational harm that Drake is causing to himself by filing these suits,” Audiomack co-founder Brian “Z” Zisook told Rolling Stone.
“If Drake had learned Kendrick was about to release a record making these claims, and he filed a suit to block the song’s release, that would make more sense. But the song is out. It’s been out. The whole world has heard the record.
“Filing these suits serves as a reminder to the world. This is a classic case of the Streisand effect.”
The Streisand effect refers to actress and singer Barbra Streisand’s attempts to supress the publication of a 2003 photo showing her home in Malibu, which inadvertently drew more attention to the previously obscure image.
Entertainment lawyer Kevin Casini Casini also said to Rolling Stone: “[It] really only serves to bring more attention to the lyrics that Drake finds offensive or objectionable. And I think the streaming numbers for the song will just go up again.”
Drake’s filings are “pre-action” petitions that seek more information before a lawsuit is filed and he has no obligation to pursue an official complaint if he’s granted the information he’s asking for, so it remains to be seen what comes of this unprecedented legal battle.
Another L for Drake 😂
And on this day 47 years ago the biggest culture vulture, liar, fraud, harassing, mentaIIy unstable, psycho peon unfortunately was born. I welcome all 19 of you to the online funeral of Bernadett Rosalia Giac0mazzo. Ahhhhh where do we begin? Lets start off when the insane, idiotic imbecil MuthaFarker/Scarfy’s Mom (amongst NUMEROUS other corny, obvious pseudonyms on here, X and LSA) but as we all already well know for years now better known as the cringy, unemployed, fraudulent, non-credible, psychotic, mentality ill basketcase of all basketcases Bernadett “I look just like Michael Rapaport with a horrible azz wig on” Giac0mazzo had a restraining order filed against her by Jonathan Scott of Property Brothers HGTV fame for hysterically convincing her delusional, psychotic self that he was her imaginary soulmate. One quick google search of her name will quickly show you that could NEVER ever be the case 😭😭. We will get into her other imaginary soulmate Sam Heughan of the drama series Outlander fame in part 2 of her online funeral. Or what about that time she got absolutely lit up by the legend Method Man of Wu Tang Clan fame for the false and irresponsible reporting of him. Now it wasn’t the first time this wannabe, barren old ass useIess hag Bernadett got exposed for erroneous, irresponsible reporting and unfortunately it won’t be her last time either. She’s spent her whole pitiful and delusional life laughably convincing herself and failing to convince anyone else that she’s this big time wrlter, big time photographer, big time publicist, blah, blah, blah with celebrity connections. SHE ISN’T ANY OF THOSE THINGS AND NEVER HAS BEEN! The REALITY is she’s a 47 year old broke as a joke freelancing NOTHING burger who still lives with and off her mommy who EVERYONE reports, shits on and laughs at on a daily basis. Don’t believe me? Just ask the LipStickAlley community, the Outlander Kingdom on X, the Bridgerton Brigade on X, Britney R, Amy W, Jenna Jameson, Stephanie J, Miss Melly F, Kimmy The Flutist, Laurie Ann, The Hollands, Natalie as well as the entire country of England (who ALL got multiple accounts of Bernie’s suspended on X including but not limited to her BRGiac0mazz0, berngiac0mazz0, gforce_bg, bg_writes_stuff, BGWritesStuff, etc) who totally obliterate her delusional dumb azz every single day for her truly bizarre and psychotic obsession with the ROYAL family of England which just like Black culture, Italian culture, Hip Hop culture, Music culture, etc.she knows absolutely NOTHING about. If you’re keeping count of her record against us it’s US: ALL WINS N0 LOSSES BARREN BERNIE: NO WINS ALL LOSSES. Furthermore, Bernadett Giac0mazzo has been FIRED COUNTLESS TIMES from numerous albeit extremely low budget companies for various violations including but not limited to blatant lying, cyber stalking/bullying/harrassment, making downright false accusations and making violent online threats against many individuals including myself whom she said she would make “disappear”. Funny thing is I’m still right here though and I’m delivering her online eulogy 😭Bernadett Giac0mazzo has also justifiably been suspended from the X platform MORE THAN 5 TIMES already for the extremely erroneous, heavily harassing, ignorantly insane, derogatory vicious vitriol and very RACIST rhetoric she stupldly spews on there and other platforms everyday of her unemployed, unproductive, imaginary friends and imaginary soulmate existence. She has no money, no real employment, no credentials, no life, no hope, no credibility, no friends, no kids and no significant other because no human or animal will claim her fugly, huge schnoz having, masculine heavy jawline having, Michael Rapaport with a horrible asf wig on having azz even at midnight in the pitch dark. In conclusion, Bernadett Rosalia (the R. in her middle name should really stand for Racist as she has used a few racist, derogatory terms against many people including myself) Giac0mazzo is and will always be a completely valueless, useIess cancer and poison to all of humanity. AND ALL OF THIS IS ONLY PART 1 OF BERNIE’S BURIAL. STAY TUNED FOR PART 2 COMING VERY SOON. Oh yea btw HAPPY 47TH BIRTHDAY BIG NOSE BERN! ENJOY! 🥳🎂🎈🎁
Omfggg wtf is this lmaoooooo!
great greg is on gay life support 😂
Drake is the definition of Ls and also gay
so these cocksuckers bought more streams? super burn lol fuck these f8ggots – Benderick fan you just a weak cocksucker. Everyone knows this
If it’s about sucking 🐔 , 👬, Drake,or Kendrick Lamar, you’ve got to comment and put your hostile 🌈 spin on it. Give it a rest, fruitcake.
put a bullet right through your f8ggot dome💯 end your cocksucker misery for good🤮 ALL U COCKSUCKERS ARE DEAD🤔 FUCK RAP FUCK THE INDUSTRY🚮 YOU ARE DEAD 💥💀WAR
We outside. Keep crying in your room.
I don’t see any of you f8ggots🤣. I don’t hear any of your homo trash🚮. And we are going to pop bullets at you first chance cocksucker💥💀vest up f8ggot💥
👁️ 😋 🥜S
Homo says what?
there really is a God!!
Engaging in a rap battle and then suing the company that released a diss track. Only one religion would do this.
Pedo!!!!, Y’all be actin’ bad, somebody gotta shoot em,
Put a foot up all they ass, Yes somebody gotta shoot em,
Huh, cut their peepees off, cut their peepees off,
Huh, cut their peepees off, cut their peepees off,
Huh, cut their peepees off, cut their peepees off,
Huh, cut their peepees off, cut their peepees off.
Drake is so unbothered by this whole beef he is suing UMG. lmao. What a loser.
At this point the thing Drake gets to hang his hat on is stream numbers. What’s funny is that his lawsuit will make everyone second guess the legitimacy of those numbers. So this is a classic case of taking a chainsaw to the tree you’re sitting in. Not only is it a massive L as far as hip hop culture, but it’s also a failure in common sense.
I gives not one flying fuck about any of that shit….let’s make some soulful music and move on….this back and forth bullshit is pointless