Drake has released a new music video for “Jumbotron Shit Poppin,” which finds him flexing more than $3.3 million worth of Pharrell‘s jewelry — check it out below.
Released on Tuesday (January 17), the clip is described as 72 hours in the life of Drizzy and his friends. In it, the OVO hitmaker can be seen living the high life, which includes going jewelry shopping, posting up next to a red Ferrari and letting loose at a nightclub.
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Cameos come from a host of famous faces, including Lil Baby, French Montana and Mike Tyson, as well as London rapper Central Cee who Drake recently shared the stage with in St. Barts.
Perhaps the most eye-catching part of the video, however, are Drizzy’s chains. The Toronto native is seen wearing multiple pieces from Pharrell’s jewelry collection, including a 14K three-tone N.E.R.D pendant chain ($2,184,000), a white gold brain pendant chain ($725,000) and a skateboard pendant chain ($103,750).
He also flexes a yellow gold version of the Brain Pendant Chain ($150,000) and a BBC Pendant Chain ($150,000), as well as a gold-plated PSP (PlayStation Portable).
Drake was previously spotted wearing Pharrell’s $103,750 Jacob & Co. double skateboard pendant chain on vacation in St. Barts earlier this month.
The Neptunes hitmaker hosted a digital auction through his new platform Joopiter last October, where he sold off a slew of coveted personal items including jewelry and apparel. The 47-lot auction raised a total of $5.25 million in sales.
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While it’s unclear if Drake personally purchased the items he’s seen wearing in his new video, he’s certainly managed to get his hands on the pricey pieces.
Produced by F1lthy, Cubeatz, Sad Pony, Oogie Mane, Lil Yachty, Noah “40” Shebib, Klimperboy, Danno and Dilara, “Jumbotron Shit Poppin” is one of Drake’s solo tracks on his joint album with 21 Savage, Her Loss.
In his verse on the song, he recalls taking ecstasy for the first time and the effect it had on him.
“I don’t fuck with drugs, poppin’ X for the first time / That shit kicked in, like a two-time world champ / Booted up, that shit hit up and down, like a skate-ramp / She vapin’ in my room, that shit lit up like a glow-lamp,” he raps.
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Her Loss debuted at No. 1 on the Billboard 200 chart in November, moving roughly 404,000 album-equivalent units in its first week. Since then, it has surpassed over one million sales in the U.S. and over a billion streams on Spotify.
The project was Drake’s second full-length release of 2022 following his house-influenced solo LP Honestly, Nevermind, which also debuted at No. 1 on the Billboard 200 and was home to his and 21 Savage’s chart-topping single, “Jimmy Cooks.”
