Sprite has launched its new “Obey Your Verse” initiative. The campaign, which runs through the end of the summer, features 16 limited-edition package designs that pay homage to Drake, Nas, The Notorious B.I.G and Rakim, according to StreetInsider.
Each artist’s lyrics will appear on individual 12- and 16-ounce cans, 20-ounce bottles, and 12-, 20- and 24-packs of 12-ounce cans of the Coco-Cola beverage.
The initiative is a spin-off of Sprite‘s “Obey Your Thirst” campaign, which originated in 1994.
As early as the 1980s, Sprite has incorporated Hip Hop culture into its brand by promoting its products alongside Hip Hop artists and groups.
Acts such as A Tribe Called Quest, Pete Rock & C.L. Smooth, Grandmaster Flash, Kurtis Blow, Large Professor, Grand Puba, Afrika Bambaataa, Missy Elliot, Common, Fat Joe and others have been featured in Sprite ads.
“Sprite recognized and respected the power of Hip Hop early, and it became a part of the brand’s essence decades ago,” says Kimberly Paige, Vice President, Sprite Brands and Flavors, Coca-Cola North America. “By honoring and recognizing great lyricism from some of the genre’s biggest icons on our product packaging, we’re demonstrating how Sprite continues to support Hip Hop artists that remain true to themselves.”
Images of the Sprite cans, the lyrics featured on the cans and videos of Sprite Rap commercials are as follows:
For additional Drake coverage, watch the DX Daily:
Nas, Biggie and Rakim. Y’all can keep Drake.
Sprite knows. Top 5: 1. Drake 2. Nas 3. Big Pun 4. Ghostface 5. Rakim They should have had Pun too though!
Nice joke putting a pop/R&B singer at #1.
*Rappers and a singer
Those Nas and Rakim quotes are dope.
Why the fuck does biggie have only 1 and everybody else has 5.?
I know, right? Especially that it makes the less sense in this context.
gonna keep all 5 drake cans and throw the rest in the trash.
You got that backwards.
nah, i got it right.
My face slammed until I noticed the username…typical “youngsta” …don’t know history none whatsoever! Lol
No, you got it wrong.
This is actually dope. Hope the artists are getting compensated well for this.
Sprite has always been Hip-Hop. Respeck to them even though they are “the man”
Drake though? he belongs on a starbucks
man oh man..people still hating on drake. ur on the wrong side of history. just admit u were wrong and move on. that champagne-popping senstive lightskin keith sweat is going down as a legend. hes got some great bars. any real hiphop head must admit this. get over it.
hahahaahah GTFOH. Legend my ass. Let’s talk in 15 years from now if he’s still around.
The Roots on the Sprite ad? Nobody?
Dope initiative, but I’d trade all of them with a “Rap is not pop, if you call it that then stop” quote from A Tribe Called Quest. Okay, maybe not all of them just the Drake ones.
don’t even need to scroll down to know those 17 comments are 10 from the drake stan