The Big Game is only a few days away and hype around the Pepsi Halftime Show is at a fever pitch. Dr. Dre, Eminem, Kendrick Lamar, Mary J. Blige and Snoop Dogg will hit the stage on Sunday (February 13) as the Los Angeles Rams take on the Cincinnati Bengals. Ahead of the historic Hip Hop event, Snoop Dogg, Dr. Dre and Mary J. Blige have been making the press rounds.
During a press conference on Thursday (February 10), the three music industry vets talked about the upcoming gig and Dr. Dre made a promise apparently both Eminem and Snoop Dogg must keep. As Snoop Dogg said there “won’t be any wardrobe malfunctions,” Dre quickly hopped in with, “I had to talk Snoop and Eminem out of pulling their penises out, especially Eminem.”
Of course, Snoop Dogg was referring to the infamous Super Bowl XXX VIII in 2004 that saw halftime performer Justin Timberlake accidentally expose Janet Jackson’s bare breast live on national television. The Federal Communications Commission (FCC) fined CBS for an indecency violation of $27,500 and increased it to $325,000. They eventually slapped CBS with a record $550,000 fine for the incident that was ultimately voided by the Third Circuit Court of Appeals in 2011. A case to reinstate the fine was refused in 2012.
Dr. Dre announced the Super Bowl LVI Pepsi Halftime Show lineup in September 2021. JAY-Z played a big role in booking the gig. In 2019, Roc Nation signed a deal with the National Football League to aid in the league’s social justice efforts and bolster its connections in the music industry.
As the NFL’s “live music entertainment strategist,” JAY-Z and Roc Nation serve as consultants on productions such as the Super Bowl Halftime Show.
“The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” Dr. Dre said in a statement sent to HipHopDX. “I’m grateful to JAY-Z, Roc Nation, the NFL, and Pepsi as well as Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar for joining me in what will be an unforgettable cultural moment.”
JAY-Z added, “This is the Pepsi Super Bowl Halftime Show. This is history in the making.”
Mary J. Blige Quotes Eminem While Discussing Unpaid Super Bowl LVI Gig
Fans might be surprised to learn none of the artists get paid for their performance. According to Esquire, NFL policy promises to cover travel expenses for the artists and all costs related to the production of the halftime show, but the performers don’t take home any money. Speaking to The Cruz Show on Wednesday (February 9), Blige was confident it would pay off in other ways.
“Listen, you gonna be paid for the rest of your life off of this,” she said. “They don’t have to pay me. But if it was payin’ it would be a lot of money. But I’m good. This is the opportunity of a lifetime. Eminem says that in ‘Lose Yourself,’ this is the opportunity of a lifetime.”
At least it’s not trash ass Cardi Hep-B or the squealing snitch Gunna doing the half time show.
or that loud mouth c00n meek mill
I just don’t get, it’s a halftime show and not new album realese, not a new tour, it’s just a stupid halftime show that you Americans have been talking about for 2 months now. I love Dre, Kendrick and Eminem (fuck Snoop) but it’s just a halftime show for Christ’s sake.
You don’t get it cause you’re a lame who’s not plugged into the culture. This is why Americans don’t follow whatever the f you do in your trash country because we don’t care. However the rest of the world is always watching us. So enjoy the show or stfu. You obviously don’t understand how monumental it is for these caliber of Hiphop artist to play at this level of a mainstream event. We watched Dre go from f the police to the super bowl. We watched Em go from 8 Mile to this. It wasn’t so long ago Hiphop wasn’t even considered a true art form, now it’s at the pinnacle of entertainment. It does not get bigger than Sunday night. Only people who live and breathe Hiphop understand this doesn’t apply to you so go do something else
“Americans don’t follow whatever the F you’re doing in your trash country”….you couldn’t be more wrong little boy, I’m from Italy and all your corny rappers are bragging about wearing GUCCI, PRADA, FENDI and driving FERRARIS and those are ITALIAN brands stupid stupid stuuuuuuuuuupid little boy, now whos following who! Now back to hip-hop, I understand if this was the new “up in smoke” tour but it isn’t, it’s just a HALFTIME SHOW and that’s a FACT, it’s stupid.
you’re a dumbass nobody is talking about clothing brands we’re talking about music and culture try to keep up. Still if you want to talk brands you stilll don’t know wtf you’re talking about Dre has a damn near monopoly on the headphone game, Mfers from your lame ass hole in the wall country are the First to buy Yeezy and emulate the black man you so desperately want to be like and follow. You’re irrelevant. The up in smoke tour was 1999. It is 2022. Are you an incel that lives in your moms basement? If you don’t understand the cultural impact of The Super Bowl being IN LA with an LA TEAM with DRE AND SNOOP AND KENDRICK ALL FROM CALIFORNIA then you are lost and have no idea what’s even going on, so why try to explain it to you. You’re a lame who’s not plugged in. We’re out here. You’ll be watching from your moms basement in Italy lol f uckin loser
Exactly who cares about Italy? Go eat some pasta with your moms meatballs in your mouth. This is hiphop and the west coast. NFL football and hiphop are both big and its all LA! the venue, the team and the entertainment. Some of the biggest rap stars going to be at the game. You from Italy talking about American rappers. Tell me which rappers are from Italy that anyone worldwide knows or cares about ? Clown comments from a MA Fungul! Italians talking about the black man but then trying to make it seem like its Italian culture.
Dre sold his share regarding them headphones, got nothing to do with it anymore. Looks like I’m more update than you little caveman hahhahha we laugh at them Yeezys here in Europe hahahha what are you 10 years old? Don’t you see hiphop culture is changing, they dress like Italians in Italian designer clothes and that’s part of “your” hiphop culture 😉 ….silly little boy
dude nobody in our country buys them yeezys, those ugly overpriced shitty sneakers or boots. That’s an american thing, from brainwashed people like yourself. We confortable in nike’s and pumas dude. yeezys ahahahah how embarrasing you sound.
Such a weird and disgusting thing for an old man to say. Weirdo.
Go watch Peppa pig
stay classy nfl, born and bleed hiphop but this is weird to me, not something id want my kids to see or hear amazing snoop been getting passes dude literally produced porno movies, dre slapped up women and most of the messages not really family friendly but oh well skeet skeet skeet was on the radio 20 years ago so it is what it is
What do you recommend? Lil yatchy or Taylor swift… majority of people who watch football are not kids, and fyi to keep hiding kids from the true nature of the world just makes them weak and dependent.
Eminem has such tiny peepee the audience would need observatory-grade equipment to catch glimpse of it anyways.