Social gaming company, Zynga will create its first partnership with Dr. Dre by streaming his new single “Kush” 
within the game “Mafia Wars.” In addition to promoting Dre’s first solo single in nearly a decade, “Mafia Wars” will feature a “Hustlin’ Wit Dre” segment and allow users to purchase virtual goods such as headphones, vintage cars and weapons.
“We’re always looking for innovative and interesting ways for fans to discover great music and with an artist of Dre’s cultural significance we really wanted something special that’s never been done before,” Interscope Geffen and A&M Records Chairman Jimmy Iovine said, via written statement. “We felt it was a perfect fit for Dre to be the first musical experience for the millions of Mafia Wars players to enjoy while gaming.”
The partnership marks another branding opportunity for Dre, who has seen his Beats line of headphones and laptops become an in-demand item in recent years. Between recent partnerships with Dr. Pepper, Best Buy and creating divisions of Beats with LeBron James, Lady Gaga and Justin Bieber, the “Mafia Wars” tie-in should create another cross-promotional opportunity by promoting Detox to Zynga’s 200 million global users.
whoa people still play mafia wars? thank god none of my facebook friends do
Sigh.
co-sign
dr.dre, milking those promotion opportunities for everything.
sellout old nigga
From a business standpoint, linking up with almost a million users that play a game that relates to the music is a very smart way of marketing music.
A REAL sellout is a ringtone rapper that teaches you a retarded ass dance, sprinkled with some Autotune on some Twilight shit.
So what great line of business are you in seeing that Dre is a sellout…
You know that old expression “everything but the kitchen sink”? Dre’s updating it for Detox: Everything but the f*cking album.
Yeah he’s a bit late on that one, I mean mafia wars was poppin like 2 years ago now no one relevant is really fuckin with it. haha
Except like 200 million people. Maybe you are irrelevant…
nah homie is right – mafia wars is irrelevant
not really sure why he would show his mug & a link to his facebook account in the comments section, but he is right
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Fuck this stupid marketing shit. Just drop a quality album and the music will sell itself.
Word of mouth is the best marketing.