DJ Shadow has chosen an “80s style Nintendo video” for his next single after he gave fans a chance to enter a special competition.
The star picked out the winning clip, entitled Big Pixel for This Time (I’m Gonna Try It My Way) from over 200 entries.
Shadow explained his choice by saying, “The reason I like the video is because it kind of looked like a skit on a
Nintendo
game from the 80s and it really stuck close to the lyrics in the song.
Every phrase that comes up in the track, there’s a new scene that symbolizes what the person is talking about. There’s different little
characters that symbolize words and stuff so there’s a lot of different
characters saying: ‘This Time I’m Gonna Try It My Way’ from the chorus.”
“I was surprised how dark a lot of the entries were. To me the song is
supposed to be fun, it’s supposed to be feel good. There is a lot of
wit in this video, it makes me laugh and that’s why I really liked it.”
The clip features a video game barbershop quartet with mustaches along with birds hanging on a wire.
“When they land on different wires it’s like different notes on a
guitar,” he added. “It doesn’t look like any video I’ve seen. It is
quite unique.”
The winning 21-year-old Ukraine director Mykola Dosenko will pick up a £1,000 for his submission which will be shown globally.
This Time (I’m Gonna Try It My Way) will be released on January 8 .