Diddy Talks Making $500 Million A Year With Sean John

    Sean “Diddy” Combs made a somewhat inconspicuous debut into the fashion world with the launch of Sean John. The collection began with mostly jeans, t-shirts and velour track suits, but now boasts $500 million in annual sales.

    “We have been able, in the U.S., to break down color barriers and break down stereotypical barriers,” Combs recently told CNN. “A lot of people, if they see somebody of color, they may think, ‘Oh, it’s the baggy clothes. It’s Hip Hop clothes.’ Our line is directly the opposite. It’s pure fashion, elegant, sophisticated and fun.”

    Combs mentioned strategic partnerships, such as his 2009 deal with Home Shopping Network. During a 40-minute appearance, Combs reportedly raked in $400,000 by selling over 5,600 units of his fragrances “I Am King” and “Unforgivable.” Earlier this year, Combs also signed a deal to have Sean Jean featured exclusively in 400 Macy’s retail stores.

    In addition to Sean John, Combs also has partnerships with MasterCard, Ciroc Vodka and Monster via Dr. Dre’s Beats headphones.

    17 thoughts on “Diddy Talks Making $500 Million A Year With Sean John

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    2. HHDX, get some better writers. Omar, you do know that $500 million is just sales right? After you take out expenses and everything it’s nowhere close to that. I would say maybe 50 million.

    3. At last, people can finally stop that nonsense that JayZ is the richest in Hip Hop. Diddy’s wealth and income can be tracked rather than the speculated nonsense linked to JayZ and 50 Cent. Vitamin Water, 100 million, someone show me the concrete proof.

    4. Your all a pack of pussies!! Talking about the clothes you wear like a group of teenage girls. I cant believe i actually lowered myself to your level and posted on this shit, but for fuckin fucks sake i had to mention how ridiculous you poofs are. Go and put your concealer on your blemishes and and admire your bitch ass in the mirror.
      FUCKWITS!!!!!!!!!!!!!!!!!

    5. I agree with Barryvonbarrison, you are all totally gay, wot the fuck does this have to do with hiphop, nothing , so go and cop some lil wayne and fuck yourselves in the arse with a rabbit

    6. He is representing though, but realistically we know he isn’t pocketing nearly as much as what it may seem. The way he worded it makes it sounds like he put 500million in his bank last year, the corporation as a whole may have made that much in profit, not him alone.

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