Diddy, the CEO of Bad Boy Entertainment, or the BBE
for every song from now on, has signed with Chris Lighty’s reknown Violator
Management. Diddy brought Violator along in hopes that the
company can use his iconic status in the US to make him a global figure as
well. They will mostly work on his brand extension.
Diddy already sells
clothes, television shows, fragrances and magazines and Violator is
probably the biggest name in artist mangement. Lighty and his
management group has been responsible for names like 50 Cent, Busta Rhymes,
Three Six Mafia.
